Second Yellow Safety Line for Wonderbra Customers
Dee Sandin — April 5, 2008 — Marketing
References: www & advertolog
Wonderbra's clever print ad plays on the yellow safety line at above ground MRT stations. This yellow line tells people how far from the track they can stand and be safe. A second yellow line is used to show, that those who use Wonderbra's bust-enhancing apparel, need to stand back even farther. I wish I had that problem.
Implications - Guerrilla marketing has become the new way to communicate non-traditional elements of advertising with a consumer. Not only is this Wonderbra ad genius, it also gets the customer to interact and have fun. This guerrilla advertisement is an example for other businesses, showing that they should strive to find new ways to attract the consumer by creating a connection that is more than sensory.
Implications - Guerrilla marketing has become the new way to communicate non-traditional elements of advertising with a consumer. Not only is this Wonderbra ad genius, it also gets the customer to interact and have fun. This guerrilla advertisement is an example for other businesses, showing that they should strive to find new ways to attract the consumer by creating a connection that is more than sensory.
Trend Themes
1. Guerrilla Marketing - Opportunity to create non-traditional elements of advertising that engage and entertain consumers.
2. Interactive Advertising - Potential to use creative techniques to encourage customer interaction and enjoyment.
3. Consumer Connection - Importance of establishing a strong emotional bond with the target audience.
Industry Implications
1. Advertising - Opportunity for businesses to explore unconventional advertising methods and stand out from competitors.
2. Fashion - Potential to incorporate innovative and interactive elements into fashion marketing campaigns.
3. Media and Communications - Importance of leveraging creative approaches to captivate and connect with consumers.
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