Profits from 'Hope the Uplifting Fragrance' Fund Depression Research
Laura McQuarrie — October 3, 2017 — Fashion
References: saksfifthavenue & byrdie
As well as being sweetly scented by a floral blend of lily of the valley, jasmine, gardenia and tuberose, 'Hope the Uplifting Fragrance' uplifts in a different way, by having 100% of its net profits donated to depression research.
The eau de parfum spray was recently launched for Depression Awareness Month and gives consumers the chance to purchase a beauty product and at the same time, support research for a mental disorder that affects millions.
On top of developing this spray fragrance, Audrey Gruss, the founder of the Hope for Depression Research Foundation (or HDRF), also created a fragrance line called Hope named after her mother who struggled with depression for most of her life. The HDRF makes it its mission to find better ways to treat, diagnose and prevent depression.
The eau de parfum spray was recently launched for Depression Awareness Month and gives consumers the chance to purchase a beauty product and at the same time, support research for a mental disorder that affects millions.
On top of developing this spray fragrance, Audrey Gruss, the founder of the Hope for Depression Research Foundation (or HDRF), also created a fragrance line called Hope named after her mother who struggled with depression for most of her life. The HDRF makes it its mission to find better ways to treat, diagnose and prevent depression.
Trend Themes
1. Uplifting Fragrances - Creating fragrances that not only smell good but also uplift the mood and support a cause, like depression research.
2. Beauty Products for a Cause - Developing beauty products that contribute a portion or all of their profits to support research or charitable causes.
3. Mental Health and Wellness - Focusing on mental health awareness and wellness, and developing products or initiatives that support research and treatment for mental disorders.
Industry Implications
1. Fragrance Industry - The fragrance industry has an opportunity to create fragrances that not only smell good but also have mood-lifting effects and contribute to social causes.
2. Beauty Industry - The beauty industry can explore creating beauty products that support research or charitable causes, appealing to consumers who want to make a positive impact with their purchases.
3. Mental Health Industry - The mental health industry has an opportunity to collaborate with other sectors to raise awareness and funding for research and treatment of mental disorders.
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