This Comic Outlines the Hassle of Unsubscribing to Newsletters
Jonathon Brown — December 27, 2012 — Pop Culture
References: bonkersworld.net
Unsubscribing to newsletters can be a frustrating task, and this infographic breaks down these unwanted emotions.
First you get a random newsletter (and wonder when you even signed up for it), not to mention the annoyance of getting this same newsletter sent to all your different email addresses at the same time. You scroll through the newsletter scouring it for that allusive unsubscribe button that's usually hidden near the bottom. Once you find the button, the annoyance has only begun.
This infographic on unsubscribing to newsletters comes from Bonkers World, which specializes in cheeky social commentaries. More of a cartoon you'd likely find in a daily newspaper than an infographic, it quickly illustrates this process which can sometimes feel like you're taking one step forward and two steps back. There must be an easier way!
First you get a random newsletter (and wonder when you even signed up for it), not to mention the annoyance of getting this same newsletter sent to all your different email addresses at the same time. You scroll through the newsletter scouring it for that allusive unsubscribe button that's usually hidden near the bottom. Once you find the button, the annoyance has only begun.
This infographic on unsubscribing to newsletters comes from Bonkers World, which specializes in cheeky social commentaries. More of a cartoon you'd likely find in a daily newspaper than an infographic, it quickly illustrates this process which can sometimes feel like you're taking one step forward and two steps back. There must be an easier way!
Trend Themes
1. Newsletter Overload - Disruptive innovation opportunity: Develop an innovative email management system that automatically categorizes newsletters and provides a streamlined unsubscribe process.
2. Intuitive Unsubscribe - Disruptive innovation opportunity: Create a user-friendly unsubscribe feature that is prominently displayed in newsletters, making it easier for individuals to opt out.
3. Personalized Newsletters - Disruptive innovation opportunity: Design a newsletter platform that allows users to customize their subscription preferences, providing content tailored to their interests.
Industry Implications
1. Email Management Solutions - Disruptive innovation opportunity: Develop a comprehensive email management tool that addresses the challenges associated with managing multiple newsletters and simplifies the unsubscribe process.
2. Marketing Automation - Disruptive innovation opportunity: Innovate marketing automation platforms to offer more intuitive and user-friendly unsubscribe options, reducing the friction of opting out.
3. Newsletter Services - Disruptive innovation opportunity: Create a newsletter service that allows subscribers to customize and personalize their newsletter subscriptions, increasing engagement and satisfaction.
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