#UNRAVEL Tells a Tale That Adjusts According to its Environment
Trenton Millar — July 15, 2012 — Art & Design
Originally showed at the Glasgow International Festival of Visual Art in April, #UNRAVEL is a collection of musical devices which combine to create a reactive sound installation.
The audience is meant to attempt to unravel the truth of the narrator's life by playing records from his collection. Each 7" vinyl record represents a memory which is narrated by Aidan Moffat. The installation automatically plays the record, but each time the record is played it is slightly different based on the influence of the global mood and environment. Things such as the weather, the size of the audience and the nature of the Twitter conversation about #UNRAVEL all factor into the variations in the musical rendition.
#UNRAVEL was sponsored by Dewar's at the TEDGlobal conference in Edinburgh last month by creating a limited edition 16-year-old cask scotch.
The audience is meant to attempt to unravel the truth of the narrator's life by playing records from his collection. Each 7" vinyl record represents a memory which is narrated by Aidan Moffat. The installation automatically plays the record, but each time the record is played it is slightly different based on the influence of the global mood and environment. Things such as the weather, the size of the audience and the nature of the Twitter conversation about #UNRAVEL all factor into the variations in the musical rendition.
#UNRAVEL was sponsored by Dewar's at the TEDGlobal conference in Edinburgh last month by creating a limited edition 16-year-old cask scotch.
Trend Themes
1. Reactive Sound Installations - Opportunity for creating interactive and immersive musical experiences that adapt to the environment and audience.
2. Personalized Narratives - Creating storytelling experiences that adjust and evolve based on individual preferences and real-time data.
3. Influence of Global Mood - Exploring how the mood and conversations on social media can impact creative expressions and artistic installations.
Industry Implications
1. Music and Entertainment - Opportunity to develop innovative musical installations and experiences that engage and captivate audiences in new ways.
2. Technology and Interactive Media - Integration of advanced technologies like sensors, data analytics, and AI to create dynamic and responsive artistic installations.
3. Event Marketing and Brand Activation - Leveraging interactive and immersive installations to create unique experiences and promote brand messaging at events.
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