Tomato Producer Kagome Developed a Unique Robot That Feeds Runners
Laura McQuarrie — March 9, 2015 — Tech
References: kagome.co.jp & creativecriminals
Because they come in such convenient packaging, bananas ans power bars tend to be snacks that are preferred by runners—but Kagome, a producer of tomato products sought to change this once and for all with a unique robot.
Knowing that tomatoes lack the same portability as a snack that comes in a wrapper, Kagome found that its biggest challenge would be to bring mobility to the tomato. To do this, a special robot was created to sit on top of a runner's shoulders and gently bring a tomato to the athlete's mouth. The Wearable Tomato robot will be on display at the Tokyo Marathon 2015. Although the idea is pretty silly, it's a hilarious way for the brand to increase recognition and poke fun at the current obsession with hi-tech wearables.
Knowing that tomatoes lack the same portability as a snack that comes in a wrapper, Kagome found that its biggest challenge would be to bring mobility to the tomato. To do this, a special robot was created to sit on top of a runner's shoulders and gently bring a tomato to the athlete's mouth. The Wearable Tomato robot will be on display at the Tokyo Marathon 2015. Although the idea is pretty silly, it's a hilarious way for the brand to increase recognition and poke fun at the current obsession with hi-tech wearables.
Trend Themes
1. Wearable Robots - The development of wearable robots opens up opportunities for innovative technology solutions in various industries.
2. Portable Snack Alternatives - The search for portable and convenient alternatives to traditional snacks creates opportunities for new product development.
3. Brand Awareness Through Humor - Utilizing humor and playful concepts to increase brand recognition offers a disruptive marketing strategy.
Industry Implications
1. Robotics - The robotics industry can explore the development of wearable robots for various applications, including assisting athletes.
2. Food and Beverage - The food and beverage industry can innovate by creating portable and convenient snack alternatives.
3. Marketing and Advertising - The marketing and advertising industry can embrace humor and playful concepts to generate brand awareness.
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