This Unique Catalog Will Make You Want to Buy a Jet
Ian Andrew Panganiban — June 19, 2013 — Marketing
References: embraer & designtaxi
This unique catalog from aircraft manufacturer Embraer showcases how serious the company is about flying.
As a way to promote the company's new private jet to potential clients, the aircraft company created a 3D catalog that floats on air. The unique catalog book is designed with a 3D model of the company's airplane with a magnet embedded inside of the catalog, which gives the illusion of flight.
By utilizing magnets, the company is able to feature its jets in a fashion that's sure to make it stand out from other private jet companies. The interesting ad campaign that the company has will definitely grab the attention of prospective clients -- mostly because not a lot privet aircraft manufactures have flying miniature planes as part of their catalog.
As a way to promote the company's new private jet to potential clients, the aircraft company created a 3D catalog that floats on air. The unique catalog book is designed with a 3D model of the company's airplane with a magnet embedded inside of the catalog, which gives the illusion of flight.
By utilizing magnets, the company is able to feature its jets in a fashion that's sure to make it stand out from other private jet companies. The interesting ad campaign that the company has will definitely grab the attention of prospective clients -- mostly because not a lot privet aircraft manufactures have flying miniature planes as part of their catalog.
Trend Themes
1. Magnet-based Advertising - Embraer's flying plane catalog shows a disruptive innovation opportunity in magnet-based advertising for attracting potential clients.
2. Interactive 3D Catalogs - Embraer's flying plane catalog shows a disruptive innovation opportunity in creating interactive 3D catalogs as a unique marketing tool.
3. Virtual Product Demonstrations - Embraer's flying plane catalog shows a disruptive innovation opportunity in using virtual product demonstrations to showcase the features of a product.
Industry Implications
1. Private Jet Manufacturing - Embraer's flying plane catalog shows a disruptive innovation opportunity in the private jet manufacturing industry for promoting and showcasing products.
2. Advertising and Marketing - Embraer's flying plane catalog shows a disruptive innovation opportunity in the advertising and marketing industry for creating unique and attention-grabbing campaigns.
3. Aerospace and Aviation - Embraer's flying plane catalog shows a disruptive innovation opportunity in the aerospace and aviation industry for using technology to create interactive and engaging promotional tools.
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