United Way's Unignorable Tower Campaign Highlights Poverty in the GTA
Grace Mahas — November 6, 2019 — Marketing
References: unitedwaygt.org & torontostoreys
The United Way recently launched the 'Unignorable Tower' campaign in an effort to highlight the 116,317 people in the GTA struggling to keep a roof over their heads. The campaign features a digitally crafted tower beside the CN Tower to tangibly showcase the issue. “This tower isn’t real. The problem it represents is,” reads the website. “The #UNIGNORABLE Tower was imagined to represent the scale of the problem, and bring attention to this big and complicated issue.”
To raise funds to reduce poverty, United Ways invited companies, schools, and individuals to participate in a CN Tower climb. Participants were required to raise at least $100 CAD to be eligible to attempt to climb the 1,776 steps to the top of Toronto's historic landmark.
Image Credit: @Mikerizzi/Instagram, Norm Li
To raise funds to reduce poverty, United Ways invited companies, schools, and individuals to participate in a CN Tower climb. Participants were required to raise at least $100 CAD to be eligible to attempt to climb the 1,776 steps to the top of Toronto's historic landmark.
Image Credit: @Mikerizzi/Instagram, Norm Li
Trend Themes
1. Digitally-crafted Awareness Campaigns - Creating immersive and interactive digital campaigns can tangibly showcase complex social issues and generate attention for worthy causes.
2. Crowd-funding for Social Causes - Inviting participation from businesses and individuals to raise funds and awareness for social and economic issues can create a culture of social responsibility and engagement.
3. Collaborative Non-profit and Corporate Initiatives - Collaborating with businesses to create impactful social campaigns can create a mutually beneficial relationship that addresses key social and economic issues.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can benefit from creating digital campaigns to bring attention to the causes they support and generate funds for their initiatives.
2. Corporate Social Responsibility - Businesses can leverage their resources and expertise by collaborating with non-profits and creating impactful social campaigns that address key issues and promote social responsibility.
3. Community Engagement - Engaging the community and encouraging involvement in social and economic issues can create a culture of social responsibility and promote positive change.
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