The Unicef Dirtglobe Campaign Encouraged Donations for Haiti
Amelia Roblin — June 8, 2011 — Pop Culture
References: unicef4haiti & adsoftheworld
Snow globes are such iconic objects, that rarely change fundamentally in form. When an adaptation is made, such as part of the Unicef Dirtglobe campaign, people are sure to take notice.
The Grey advertising agency of Budapest, Hungary, took up the challenge of catching the media's eye as a way to increase awareness following the recent devastating earthquake in Haiti. Replicating the contaminating effect of the natural disaster on the Caribbean country's water supply, this playful spherical model takes just a simple shake to mix mud in with the precious liquid.
The charity offered these trinkets as gifts to radio stations, TV networks, newspapers and websites to push for free advocacy of the foundation's work on this matter. As a result, the Unicef Dirtglobe campaign brought in $90 million HUF.
The Grey advertising agency of Budapest, Hungary, took up the challenge of catching the media's eye as a way to increase awareness following the recent devastating earthquake in Haiti. Replicating the contaminating effect of the natural disaster on the Caribbean country's water supply, this playful spherical model takes just a simple shake to mix mud in with the precious liquid.
The charity offered these trinkets as gifts to radio stations, TV networks, newspapers and websites to push for free advocacy of the foundation's work on this matter. As a result, the Unicef Dirtglobe campaign brought in $90 million HUF.
Trend Themes
1. Adaptive Snow Globes - Snow globes are being adapted to create attention-grabbing campaigns that raise awareness for charitable causes like the Unicef Dirtglobe campaign.
2. Disruptive Social Advocacy - Innovative approaches to social advocacy, such as using unique gifts like the Unicef Dirtglobe, have the potential to disrupt traditional fundraising strategies.
3. Interactive Cause Marketing - Interactive marketing campaigns, like the Unicef Dirtglobe campaign, are gaining popularity as a way to engage audiences and drive donations.
Industry Implications
1. Advertising - The advertising industry can explore the use of innovative and adaptive snow globes to create impactful campaigns for clients.
2. Charitable Organizations - Charitable organizations can adopt disruptive social advocacy strategies, such as the Unicef Dirtglobe campaign, to raise awareness and funds for their causes.
3. Marketing and PR - Marketing and PR professionals can leverage interactive cause marketing techniques, like the Unicef Dirtglobe campaign, to engage audiences and promote social change.
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