UNDFTD 'You Can't Beat LA' Collection Shows Love to the Lakers
Marissa Brassfield — June 6, 2010 — Fashion
References: undftd & highsnobiety
I've been rocking Lakers purple and gold since I was born, and I'm dying to add these pieces from the UNDFTD 'You Can’t Beat LA' collection to my closet for the 2010 NBA Finals. The tees are emblazoned with the Roman numeral 5 and the phrase "You Can't Beat LA."
The UNDFTD 'You Can’t Beat LA' collection is comprised of the tee shirts and a limited run of Converse 'YCBLA' Chuck Taylor Highs. See more shots of Lakers-loving NBA Finals fashion above.
The UNDFTD 'You Can’t Beat LA' collection is comprised of the tee shirts and a limited run of Converse 'YCBLA' Chuck Taylor Highs. See more shots of Lakers-loving NBA Finals fashion above.
Trend Themes
1. Sports Fan Fashion - Enterprising apparel companies can disrupt the fashion industry by designing collections targeted at sports fans to cater to their specific tastes.
2. Limited Edition Collections - Creating limited edition collections that pay tribute to popular sports franchises can offer new and exciting opportunities for apparel and sportswear companies to stand out from the competition.
3. Athletic Footwear Collaborations - Collaborating with athletic footwear companies to create special edition sneakers that pay homage to beloved sports franchises allows for cross-branding opportunities and expands consumer reach for both parties.
Industry Implications
1. Fashion - The fashion industry can take advantage of opportunities to create sports fan fashion, such as limited edition collections to cater to fans' particular tastes and gain customer loyalty.
2. Sports Apparel - Sports apparel companies can invest in designing trendsetting collections targeted at sports fans, allowing fans to show support while becoming loyal customers and advocating for their brand.
3. Athletic Footwear - Athletic footwear companies should consider partnerships with popular sports franchises to create covetable limited edition sneakers that resonate with fans and drive sales.
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