Snapchat's First-Ever 3D Filter is Sponsored by 'Underworld: Blood Wars'
References: deadline & digitaltrends
Snapchat's filters have been part of the reason why the social media app has been catapulted up as one of the leading platforms in the field, and the company's latest filter innovation comes in partnership with the release of 'Underworld: Blood Wars.' Though specific details about the content of the filter aren't yet known, Snapchat's 'Underworld: Blood Wars' filter will be the first ever to use 3D augmented reality.
With normal Snapchat filters, the camera simply adds a two-dimensional overlay onto the image that one's front-facing smartphone camera captures. However, the new 3D filter based on the popular fantasy horror franchise will take advantage of both the front- and rear-facing cameras on users smartphones to create an immersive, augmented reality space. On top of this immersion, the filter will also turn users' faces into vampires, just like in the 'Underworld' series.
With normal Snapchat filters, the camera simply adds a two-dimensional overlay onto the image that one's front-facing smartphone camera captures. However, the new 3D filter based on the popular fantasy horror franchise will take advantage of both the front- and rear-facing cameras on users smartphones to create an immersive, augmented reality space. On top of this immersion, the filter will also turn users' faces into vampires, just like in the 'Underworld' series.
Trend Themes
1. Augmented Reality Filters - Disruptive innovation opportunity: Brands can leverage augmented reality filters on social media platforms to create immersive and interactive marketing campaigns.
2. 3D Social Media - Disruptive innovation opportunity: Social media platforms can explore the integration of 3D filters to enhance user engagement and provide unique content experiences.
3. Branded Partnerships - Disruptive innovation opportunity: Collaboration between brands and social media platforms can create mutually beneficial opportunities for product promotion and user engagement.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Social media platforms can leverage new filter technologies to attract more users and increase advertising revenue.
2. Entertainment - Disruptive innovation opportunity: Entertainment industries can partner with social media platforms to promote their content using interactive and immersive 3D filters.
3. Marketing - Disruptive innovation opportunity: Marketers can utilize augmented reality filters on social media to create unique brand experiences and engage their target audience.
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