Cineplex Debuted the 'Understanding Black Stories' Project
Grace Mahas — June 16, 2020 — Social Good
References: store.cineplex & dailyhive
In an effort to spotlight Black filmmakers, Cineplex debuted the 'Understanding Black Stories' initiative which offers free online access to its curated list of movies. Notable titles include 'Get Out,' 'The Color Purple,' 'Moonlight,' 'Malcolm X,' 'Selma,' 'Just Mercy,' and 'Hidden Figures,' among others.
“In a time when many are turning to movies to become informed and empowered, we want to help. This collection of important films was curated to elevate Black stories, artists, and filmmakers and spark discussion. These films are available to view at no cost,” Cineplex wrote on its website.
The Understanding Black Stories collection is available for the week and Cineplex reported it would be covering the royalty cost of each film.
Image Credit: Cineplex
“In a time when many are turning to movies to become informed and empowered, we want to help. This collection of important films was curated to elevate Black stories, artists, and filmmakers and spark discussion. These films are available to view at no cost,” Cineplex wrote on its website.
The Understanding Black Stories collection is available for the week and Cineplex reported it would be covering the royalty cost of each film.
Image Credit: Cineplex
Trend Themes
1. Free Online Access - Opportunity for businesses to offer free online access to curated content and increase audience engagement.
2. Spotlighting Underrepresented Voices - Disruptive innovation opportunity for industries to highlight underrepresented voices and promote diversity in entertainment.
3. Promoting Social Discussions - Initiatives that curate films to drive important social conversations, creating opportunities for businesses to engage with their audiences and contribute to social awareness.
Industry Implications
1. Entertainment - The entertainment industry can leverage inclusive initiatives to increase diversity in content and attract a wider audience.
2. Streaming Services - Streaming platforms can explore curated collections that aim to promote social conversations and engage users with important stories.
3. Marketing and Advertising - Marketing and advertising agencies can collaborate with inclusive initiatives to support and promote diverse storytelling, creating new opportunities to connect with socially conscious consumers.
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