This Series Promotes the 'Underneath We Are Women' Campaign
References: pozible & designtaxi
Amy Herrmann has created a photography series that showcases the unique and individual bodies of females. The images are meant to be shared on a global scale to present the statement that society is conditioned to label people but "Underneath We are Women."
Underneath We are Women plans to photograph 100 females wearing undergarments. This bold outfit choice presents the women in a raw and uncensored form. Society will continuously judge others, so this campaign is making it easy by showing each woman in her most vulnerable state. Ultimately, the women in the photographs will become empowered, not vulnerable. By embracing who they are and their appearance, it reduces the impact of society's toxic labels.
Woman are tall, thin, mothers, transgender, old, scarred, disabled and more, but when these labels are removed -- what's left is still a beautiful woman.
Underneath We are Women plans to photograph 100 females wearing undergarments. This bold outfit choice presents the women in a raw and uncensored form. Society will continuously judge others, so this campaign is making it easy by showing each woman in her most vulnerable state. Ultimately, the women in the photographs will become empowered, not vulnerable. By embracing who they are and their appearance, it reduces the impact of society's toxic labels.
Woman are tall, thin, mothers, transgender, old, scarred, disabled and more, but when these labels are removed -- what's left is still a beautiful woman.
Trend Themes
1. Body Positive Movement - This trend focuses on celebrating and embracing diverse body types, challenging societal beauty standards and promoting self-acceptance.
2. Empowerment Photography - This trend involves using photography as a tool to empower individuals, allowing them to showcase their unique beauty and share their stories.
3. Vulnerability Revolution - This trend highlights the power of vulnerability in breaking down societal norms and fostering connection and understanding among individuals.
Industry Implications
1. Fashion - The fashion industry can seize this disruptive innovation opportunity by diversifying their representation of body types in advertising campaigns and fashion shows.
2. Advertising - The advertising industry can leverage this trend by creating campaigns that challenge traditional beauty standards and promote inclusivity and self-acceptance.
3. Mental Health - This trend presents an opportunity for the mental health industry to incorporate body positivity and self-acceptance into their therapeutic practices and programs.
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