Belle and Sebastian Joins Brain Dead on a Set of Graphic Tees
Belle and Sebastian work together with streetwear imprint Brain Dead on a new collection of exclusive t-shirts that are designed with bright graphics detailing the base. There are three tees that drop-in celebration of the iconic Scottish indie band. The first graphic tee spotlights the band's recent show in Los Angeles at The Greek Theater.
Its nods to the title of the latest album in an aesthetic of tour tees from the 90s. The base foundation of the tees rests upon an off-white neutral hue and is inspired by the band's lighthearted lyrics. The uplifting tones are the energy that the designs are meant to embody. The back of the shirt has a reference to Brain Dead Studios Harajuku
Image Credit: Belle and Sebastian, Brain Dead
Its nods to the title of the latest album in an aesthetic of tour tees from the 90s. The base foundation of the tees rests upon an off-white neutral hue and is inspired by the band's lighthearted lyrics. The uplifting tones are the energy that the designs are meant to embody. The back of the shirt has a reference to Brain Dead Studios Harajuku
Image Credit: Belle and Sebastian, Brain Dead
Trend Themes
1. Album-themed Graphic Tees - The rise of album-themed graphic tees presents an opportunity for fashion brands to collaborate with musicians and create clothing lines that reflect a fan's musical choices.
2. Nostalgic Tour Tees - By taking inspiration from nostalgic tour tees of the past decades, brands can tap into the nostalgia factor that fans have for music and create unique designs that spark an emotional connection.
3. Collaboration with Streetwear Brands - Collaborating with streetwear brands on exclusive collections can provide a fresh take on merchandise for musicians and reach out to a younger fashion-conscious audience.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of this trend by incorporating merchandise that features musicians/bands and provides fan's an opportunity to express their music preferences.
2. Music Industry - Music industry professionals can offer merchandise options for fans while creating exclusive collections that align with their artists’ brand identity.
3. Streetwear Industry - Collaborating with musicians and bands can provide streetwear brands with new audiences and help build a stronger brand identity through unique collaborations.
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