This Underground Advertising Stunt Promotes the Anniversary of Pompompurin
Laura McQuarrie — March 15, 2016 — Marketing
References: sanrio & japantrends
In celebration of Sanrio character Pompompurin's 20th anniversary, a section of Japan's Shinjuku Station has been transformed with unique underground advertising.
Along the pillars that line the station, large Pompompurin plush animals have been wrapped in such a way that they can easily be hugged by commuters. In order to make the most of the space, 12 different plush toys are used, each of which features a different pose. Without having to say so, these huggable plush characters from Sanrio provide perfect photo opportunities to amuse locals and tourists alike.
Shinjuku Station is often used as a go-to for experimental underground advertising. Previously, this subway station played host to other interactive billboards made of small toy building blocks that could be individually remoed, as well as and ones with scratch-away panels.
Along the pillars that line the station, large Pompompurin plush animals have been wrapped in such a way that they can easily be hugged by commuters. In order to make the most of the space, 12 different plush toys are used, each of which features a different pose. Without having to say so, these huggable plush characters from Sanrio provide perfect photo opportunities to amuse locals and tourists alike.
Shinjuku Station is often used as a go-to for experimental underground advertising. Previously, this subway station played host to other interactive billboards made of small toy building blocks that could be individually remoed, as well as and ones with scratch-away panels.
Trend Themes
1. Underground Advertising - Opportunity for brands to creatively transform public spaces for unique and engaging advertising experiences.
2. Interactive Billboards - Innovative billboards that engage users through interactive elements, such as scratch-away panels or removable toy building blocks.
3. Huggable Plush Characters - Creating huggable plush characters for advertising campaigns that offer photo opportunities and engage commuters in a unique way.
Industry Implications
1. Advertising - Revolutionizing traditional advertising methods by incorporating interactive elements and transforming public spaces.
2. Toy Manufacturing - Opportunity to produce unique huggable plush characters for advertising campaigns and engage consumers in a tactile way.
3. Tourism - Creating photo-worthy attractions within public spaces to attract tourists and promote local landmarks or characters.
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