UFO Burgers By Jessica Fortner Reveals the Future of Food Production
References: jessicafortner
Canada-based artist Jessica Fortner has a special message that she wants to spread with her illustrative work,'UFO Burgers.' Fortner's UFO Burgers portray the future of food production, and features a character with multiple chins and fatty cheeks holding a UFO Burger.
Luckily I am not a fan of burgers. Jessica Fortner, with her illustration, is trying to convey the message, "Eat healthy and be healthy."
Implications - The fast food industry is constantly releasing more shocking food items that are increasingly indulgent in terms of fat content and ingredients. From the Baconator to the Double Down, fast food companies everywhere are producing more nutritionally detrimental food items whose shock value is increasing. But shock value is exactly what consumers are looking for when buying into a given product, so these products garner the most media attention, and as a result, are purchased the most.
Luckily I am not a fan of burgers. Jessica Fortner, with her illustration, is trying to convey the message, "Eat healthy and be healthy."
Implications - The fast food industry is constantly releasing more shocking food items that are increasingly indulgent in terms of fat content and ingredients. From the Baconator to the Double Down, fast food companies everywhere are producing more nutritionally detrimental food items whose shock value is increasing. But shock value is exactly what consumers are looking for when buying into a given product, so these products garner the most media attention, and as a result, are purchased the most.
Trend Themes
1. Healthy Fast Food - There is a growing demand for fast food that uses healthy ingredients and cooking techniques.
2. Plant-based Alternatives - Consumers are looking for meat alternative options that are both healthy and tasty.
3. Sustainable Food Production - The focus on sustainable food production is increasing across the food industry.
Industry Implications
1. Fast Food - Fast food chains can consider offering healthier options in addition to their usual menu.
2. Plant-based Food - There is an opportunity for plant-based food companies to create meat alternative options that appeal to fast food consumers.
3. Sustainable Agriculture - Companies that focus on sustainable agriculture can lead the charge in creating healthier, more environmentally friendly food options.
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