Uber Eats' New Ad Reminds Consumers How Simple the Service is
Ellen Smith — October 8, 2018 — Lifestyle
References: ubereats & 72andsunny
Uber Eats' new ad campaign boats the tagline "Food delivered wherever life takes you," effectively highlighting the various scenarios in which the food delivery app has come in handy.
In the energetic ad, viewers are introduced to the various and sometimes unconventional times someone might want to order food on demand. This includes a man who meets with his deliverer the moment he completes a run, in the middle of the street. Another scenario, sees a bored couple waiting in a long line at the grocery store. The woman decides to browse through Uber Eats, ordering noodles to the couples' home that are ready when they arrive.
Both relatable and charming, Uber Eats' ad highlights the simple ways that the business improves a consumer's day to day.
In the energetic ad, viewers are introduced to the various and sometimes unconventional times someone might want to order food on demand. This includes a man who meets with his deliverer the moment he completes a run, in the middle of the street. Another scenario, sees a bored couple waiting in a long line at the grocery store. The woman decides to browse through Uber Eats, ordering noodles to the couples' home that are ready when they arrive.
Both relatable and charming, Uber Eats' ad highlights the simple ways that the business improves a consumer's day to day.
Trend Themes
1. Relatable Food Delivery Ads - There is an opportunity for other food delivery services to create relatable ads that focus on real-life scenarios.
2. On-demand Convenience - Consumers are becoming increasingly reliant on on-demand services and businesses in all industries should consider offering more convenience-focused services.
3. Personalized Delivery Experience - There is an opportunity for food delivery services to offer more personalized delivery experiences, such as timing deliveries to coincide with runs or other activities.
Industry Implications
1. Food Delivery Services - Food delivery services have the opportunity to create relatable ads that focus on the convenience and personalization of their services.
2. Grocery Stores - Grocery stores could consider offering on-demand delivery services to meet the growing demand for convenience.
3. Fitness Industry - Fitness companies can partner with food delivery services to create personalized experiences for customers that cater to their workout schedule.
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