Uber Eats Makes it Easier to Send Food to Loved Ones
Grace Mahas — May 6, 2020 — Business
References: uber & techcrunch
In the midst of the COVID-19 pandemic, it has become harder for many to access food, from long grocery lines to restaurants closing. In an effort to make it easier for users to send to-go meals to families and loved ones, Uber Eats recently added a new feature that lets customers send food to friends, family or coworkers and share details to make it easier track the deliveries. The update will work "across state lines — even oceans," which will be especially useful for the upcoming Mother's Day weekend.
To kick off the new feature, Uber Eats partnered with Starbucks to treat a friend to a coffee with the new #SendACup campaign.
Image Credit: Shutterstock, Uber Eats
To kick off the new feature, Uber Eats partnered with Starbucks to treat a friend to a coffee with the new #SendACup campaign.
Image Credit: Shutterstock, Uber Eats
Trend Themes
1. Food Delivery Gifting - The ability to easily send food to loved ones will disrupt traditional gifting and create new opportunities for last-minute gift giving.
2. Interstate and International Delivery - The ability to send food across state lines and oceans creates opportunities for restaurants and food delivery companies to expand their markets globally.
3. Partnerships and Collaborations - Partnerships between food delivery companies and restaurants or cafes will increase as both parties look to promote their businesses and generate more revenue.
Industry Implications
1. Food Delivery Services - Food delivery companies will need to adapt to the new food gifting trend and offer features that meet these new customer needs.
2. Restaurants and Cafes - Restaurants and cafes can partner with food delivery companies to expand their markets globally and offer convenient gifting options to their customers.
3. E-commerce Companies - E-commerce companies can take advantage of the trend of online food ordering and delivery, and consider partnering with food delivery companies to expand their product offerings.
3.7
Score
Popularity
Activity
Freshness
