The 'U2 Experience' App Treats Live Music Fans to a Futuristic Immersion
Rahul Kalvapalle — May 2, 2018 — Tech
Irish rockers U2 will certainly go down as one of the pioneers in the annals of rock music, but the band is also positioning itself as a revolutionary force in the realm of augmented reality technologies, thanks to the release of an innovative new concert app that aims to give its concert-going fans a different level of immersion altogether.
Dubbed 'U2 Experience,' this AR concert app is available for free download on both the iOS and Android platforms, and allows users to go about using their cameras to identify images on the band's latest album cover, at which point a three-dimensional image of frontman Bono jumps out of the album cover.
What's more, this concert app will also allow U2 fans to engage in a high-tech AR introduction for the band's upcoming shows, making this a fine example of augmented reality being used to boost live experiences.
Dubbed 'U2 Experience,' this AR concert app is available for free download on both the iOS and Android platforms, and allows users to go about using their cameras to identify images on the band's latest album cover, at which point a three-dimensional image of frontman Bono jumps out of the album cover.
What's more, this concert app will also allow U2 fans to engage in a high-tech AR introduction for the band's upcoming shows, making this a fine example of augmented reality being used to boost live experiences.
Trend Themes
1. AR Entertainment Apps - There is a significant opportunity for businesses to create AR entertainment apps for live events, allowing fans to engage in immersive experiences.
2. AR Integration in Music Promotion - Businesses in the music industry have the opportunity to incorporate AR into their promotional materials to create a more interactive and engaging experience for fans.
3. AR Concert Enhancements - There is a disruption opportunity for businesses to create innovative AR technologies that enhance the live concert experience, providing new levels of immersion and engagement for fans.
Industry Implications
1. Entertainment - The entertainment industry can leverage AR technology to create more engaging and immersive experiences for its audiences.
2. Music - The music industry can use AR to promote artists and increase fan engagement before, during, and after concerts.
3. Technology - There is a significant opportunity for businesses in the tech industry to develop and innovate AR technologies that enhance live experiences, especially in the entertainment and music industries.
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