Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Charitable Clothing Brands

Clean the Sky - Positive Eco Trends & Breakthroughs

Two Blind Brothers Funds Blindness Research with Mystery-Box Strategy

— August 25, 2021 — Social Good
Two Blind Brothers is a charitable clothing brand founded by Bradford and Bryan Manning, a pair of brothers who have lost the majority of their vision due to a rare degenerative eye disorder called Stargardt disease. In an effort to raise money for a cure, the Manning brothers launched this one-of-a-kind clothing company, which invites prospective customers to "shop blind."

The innovative strategy, which helped the brothers raise over $700,000 for their cause, requires customers to buy mystery boxes that are filled with Two Blind Brothers apparel. Boxes could include the brand's signature t-shirts, socks, knit beanies, sunglasses, and more. Of course, shoppers will not be able to select any specific items for their boxes, making what they receive a total surprise.

The company currently offers three different boxes at varying price points, and only requires purchasers to fill out their t-shirt size to submit an order. All of the profits earned are then turned over to charitable organizations such as the Foundation Fighting Blindness, funding researching on retinal-related ailments and conditions.

Image Credit: Behance
Trend Themes
1. Charitable Mystery-box Sales - Other charitable organizations can incorporate surprise mystery-box sales to bring in revenue and support their causes.
2. Socially-driven Apparel - Apparel brands can incorporate a social or humanitarian message into their brand identity to differentiate and drive sales.
3. Innovative Fundraising Strategies - Other charitable organizations can innovate new fundraising strategies like Two Blind Brothers to bring in revenue and support their causes.
Industry Implications
1. Socially-driven Apparel Industry - Companies in the apparel industry can differentiate themselves by incorporating a social or humanitarian message into their brand identity.
2. Charitable Retail Industry - Charitable retail organizations and non-profits can innovate new fundraising strategies like Two Blind Brothers to bring in revenue and support their causes.
3. Non-profit Fundraising Industry - Non-profit organizations can experiment with innovative fundraising methods like charitable mystery-box sales to bring in revenue and support their causes.
3.2
Score
Popularity
Activity
Freshness