Sustainable Sock Brand Bombas is Now Adding Underwear
Ellen Smith — January 13, 2021 — Social Good
Sustainable sock brand Bombas is now adding underwear to its lineup, presenting consumers with an eco-friendly and charitable solution to their everyday needs. With its socks, Bombas has been operating under a "buy one, give one" model. With every purchase, the brand donates a pair of socks to a homeless person in need.
After learning that underwear is the second most-requested essential item from the homeless community, Bombas decided to expand their offerings to include this essential item. The new underwear from the brand is made suitably, utilizing materials the keep the wearer cool, without sagging overtime. What's more is that each item was designed for human beings, not for models. This means that the underwear is comfortable and flexible for all body types.
Image Credit: Bombas
After learning that underwear is the second most-requested essential item from the homeless community, Bombas decided to expand their offerings to include this essential item. The new underwear from the brand is made suitably, utilizing materials the keep the wearer cool, without sagging overtime. What's more is that each item was designed for human beings, not for models. This means that the underwear is comfortable and flexible for all body types.
Image Credit: Bombas
Trend Themes
1. Sustainable Underwear - Opportunity for other apparel brands to pursue sustainable fabrics for their own underwear lines.
2. Charitable Undergarments - Opportunity for other fashion brands to create charitable initiatives with every purchase, similar to Bombas' buy one, give one model.
3. Community-driven Fashion - Opportunity for fashion brands to listen to the needs of their communities and design products accordingly.
Industry Implications
1. Sustainable Fashion - Sustainable fashion brands can expand their lines to include eco-friendly and sustainable underwear.
2. Fashion for a Cause - Other fashion brands can incorporate charitable giving into their business models for a greater impact on society.
3. Inclusive Apparel - Opportunity for fashion brands to design clothing that is comfortable and flexible for all body types.
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