TikTok is Testing Longer Videos That Give Creators Two More Minutes
Riley von Niessen — December 2, 2020 — Social Media
While TikTok currently allows its users to upload videos that are up to a minute long, the social platform is reportedly testing longer videos, giving its creators the ability to upload content that's up to three minutes long.
The update is available to some users as an early access release, however TikTok has not yet announced whether or not it will be brining the update to more users across the platform. If the testing period proves successful, it's likely that the app's experience would change to accommodate different types of videos, including full makeup tutorials and movie trailers that are normally found on YouTube, says The Verge.
Image Credit: Shutterstock
The update is available to some users as an early access release, however TikTok has not yet announced whether or not it will be brining the update to more users across the platform. If the testing period proves successful, it's likely that the app's experience would change to accommodate different types of videos, including full makeup tutorials and movie trailers that are normally found on YouTube, says The Verge.
Image Credit: Shutterstock
Trend Themes
1. Extended Video Lengths - TikTok's testing of longer video lengths could disrupt the short-form video market and make it easier for creators to share more in-depth content.
2. Expanded Content Creation - The new update gives TikTok the opportunity to expand its user base and cater to creators who previously didn't use the platform due to its time limitations.
3. Diversified Video Content - If successful, the longer video lengths could lead TikTok to become a more diverse platform with a wider range of content, attracting new audiences and potential advertisers.
Industry Implications
1. Social Media - The update could disrupt the social media industry by providing a new way for content creators and brands to connect with audiences.
2. Video Streaming - Longer video lengths open up possibilities for TikTok to compete with other video streaming platforms and attract more premium content.
3. Advertising - The expanded content creation and potential for a wider audience could lead to a surge in advertising opportunities for both TikTok and its creators.
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