The TwitChange Auction Sells off Celebrity Followers
Michael Hines — September 19, 2010 — Social Good
References: twitchange & buzzfeed
The TwitChange auction is changing the way people donate to charity. This website auctions off celebrity Twitter services, with all proceeds going towards charity.
You can bid on a celebrity to have him/her either follow you, retweet you or mention you in a special tweet. Some of the biggest celebrities like Justin Beiber and Ryan Seacrest are up for auction. Check out the TwitChange auction by clicking on the links to your left. Start bidding now!
You can bid on a celebrity to have him/her either follow you, retweet you or mention you in a special tweet. Some of the biggest celebrities like Justin Beiber and Ryan Seacrest are up for auction. Check out the TwitChange auction by clicking on the links to your left. Start bidding now!
Trend Themes
1. Online Celebrity Auctions - Disruptive innovation opportunity: Creating a platform for auctions where individuals can bid on various services offered by celebrities, with proceeds going towards charity.
2. Social Media Fundraising - Disruptive innovation opportunity: Developing innovative fundraising strategies that leverage the power of social media platforms like Twitter to engage celebrities and users in charitable initiatives.
3. Gamifying Philanthropy - Disruptive innovation opportunity: Designing gamified experiences that incentivize users to bid on celebrity interactions on social media, fostering a sense of competition and encouraging greater charitable contributions.
Industry Implications
1. Charity Fundraising - Disruptive innovation opportunity: Applying new auction models and social media engagement strategies to revolutionize traditional methods of fundraising for charitable organizations.
2. Celebrity Endorsement - Disruptive innovation opportunity: Exploring new ways for celebrities to engage with their fans and generate revenue streams, such as offering personalized interactions through online auctions.
3. Digital Platforms - Disruptive innovation opportunity: Building dedicated online platforms that connect celebrities, fans, and charitable causes to facilitate auctions and streamline the donation process.
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