Twin Peaks Elevated its Beverage Lineup with a New Tequila Launch
Grace Mahas — September 23, 2021 — Lifestyle
References: fsrmagazine & twinpeaksrestaurant
Twin Peaks, the elevated sports lodge, recently expanded its spirit menu with the addition of three tequilas — including two hand-selected by the Twin Peaks team. The sports lodge now offers two new Corazón tequilas – the Corazón Reposado Weller Barrel Select and the Corazón Reposado Buffalo Trace Barrel Select – as well as with Teremana Blanco, Dwayne ‘The Rock’ Johnson’s very own tequila.
“Our team traveled to Buffalo Trace Distillery in Kentucky to hand-select the barrels that were sent to Jalisco to be authentically and expertly aged,” says CEO Joe Hummel. “After sampling 12 tequilas, the team unanimously selected the best and we couldn’t be more excited to offer them at our restaurants. We have no doubt that these will be two highly sought-after bottles.”
Image Credit: Twin Peaks
“Our team traveled to Buffalo Trace Distillery in Kentucky to hand-select the barrels that were sent to Jalisco to be authentically and expertly aged,” says CEO Joe Hummel. “After sampling 12 tequilas, the team unanimously selected the best and we couldn’t be more excited to offer them at our restaurants. We have no doubt that these will be two highly sought-after bottles.”
Image Credit: Twin Peaks
Trend Themes
1. Elevated Spirit Menu Offerings - Restaurants can elevate their spirit offerings by featuring unique and hand-selected tequilas like Twin Peaks did with their new Corazón tequilas and Teremana Blanco.
2. Celebrity-endorsed Spirits - Businesses can attract consumers by offering celebrity-owned or endorsed spirits like Teremana Blanco, which is owned by Dwayne 'The Rock' Johnson.
3. Authentic and Expert Aging Process - Businesses can promote the authenticity and expertise of their aging process by hand-selecting barrels from distilleries, like Twin Peaks did with the Corazón Reposado Weller Barrel Select and the Corazón Reposado Buffalo Trace Barrel Select tequilas.
Industry Implications
1. Restaurant Industry - Restaurants can attract customers and increase revenue by introducing unique and hand-selected spirit offerings, like the new tequilas at Twin Peaks.
2. Spirits Industry - Spirits companies can partner with celebrities to create celebrity-owned or endorsed products, like Teremana Blanco owned by Dwayne 'The Rock' Johnson.
3. Distillery Industry - Distilleries can highlight the authenticity and expertise of their aging process, like Buffalo Trace Distillery did when their barrels were hand-selected by Twin Peaks for their new tequilas.
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