The Twin Fin Rum is Ideal for Premium Cocktails and More
Michael Hemsworth — May 27, 2020 — Marketing
References: tarquinsgin & thespiritsbusiness
The Twin Fin rum is a new spirit from Tarquin based out of Wadebridge, England that aims to deliver a new take on the classic warm weather libation. The product is said to be a progressive spiced rum that celebrates the best of the Caribbean as well as the Cornish coast. The spirit is reported to have a secret spice profile that is achieved with ingredients including orange and vanilla, and features notes of oak, citrus and spice on the nose with caramelized banana, cinnamon, vanilla and nutmeg on the palate.
Master Distiller Tarquin Leadbetter spoke on the new Twin Fin rum saying, "Twin Fin is a rum for the beach. It’s zesty, tropical and liberally spiced. The delicious result of two years of research and tasting. There is no other rum like it.”
Master Distiller Tarquin Leadbetter spoke on the new Twin Fin rum saying, "Twin Fin is a rum for the beach. It’s zesty, tropical and liberally spiced. The delicious result of two years of research and tasting. There is no other rum like it.”
Trend Themes
1. Progressive Spiced Rum - Opportunity to create unique and adventurous flavor profiles in the spiced rum category.
2. Regional Collaboration - Collaboration between Caribbean and British distilleries to create innovative rum products that showcase the best of both regions.
3. Premium Cocktail Experience - Elevating the cocktail experience with high-quality and flavor-forward rums like the Twin Fin, catering to discerning consumers.
Industry Implications
1. Spirits - Disruptive innovation opportunities in the spiced rum market to create innovative flavors and experiences.
2. Hospitality - Opportunity for bars and restaurants to offer premium cocktail experiences using unique and high-quality spiced rums.
3. Tourism - Leveraging the regional collaboration in the spiced rum industry to attract tourists and create experiential opportunities at distilleries.
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