Blockbuster's Twilight Blood Drive Sucks, Yet It's Sweet
Geebee Micro — March 14, 2009 — Pop Culture
References: bizjournals
Twilight’s success via books and film have been the perfect background for increasing awareness of the need for people to continue donating their blood.
The American Red Cross has already used the brand to increase blood donations near the end of 2008, and now with the upcoming release of Twilight on Blu-ray and DVD, Blockbuster and Hastings Entertainment are tapping into the anticipation by using the event to increase blood donations.
Blockbuster is offering a pint of ice cream in exchange for a pint of donated blood. Consumers can go to select Blockbuster locations to donate on March 20, 2009.
Twilight grossed close to $190 million at the box office, and was based on the highly popular book series authored by Stephenie Meyer.
— Atlanta: 3944 Peachtree Road NE
— Austin: 2110 Slaughter Lane
— Boston: 342 Washington St., Weymouth
— Chicago: 2025 Lincoln Highway, Charles
— Cleveland: 7480 Broadview Road, Parma
— Dallas: 5649 Lebanon Road, Frisco
— Denver: 9871 Parker Road, Parker
— Houston: 588 Sawdust Road, Spring
— Los Angeles: 17945 Chatsworth St., Granada Hills
— Minneapolis: 1539 South Robert St., West St. Paul
— New York: 701 West Montauk Highway, Babylon
— Philadelphia: 1586 N. Kings Highway, Cherry Hill, N.J.
— Phoenix: 3141 South McClintock, Tempe
— Portland: 3955 Southeast Powell Blvd.
— Salt Lake City: 4095 S. Redwood Rd.
— San Francisco: 990 El Camino Real, Belmont
— Seattle: 10640 16th Ave. SW
— St. Louis: 8567 Watson Road, Webster Grove
— Tampa: 13610 Bruce B. Downs Blvd.
— Washington, D.C.: 11325 Seven Locks Road, Potomac, Md.
The American Red Cross has already used the brand to increase blood donations near the end of 2008, and now with the upcoming release of Twilight on Blu-ray and DVD, Blockbuster and Hastings Entertainment are tapping into the anticipation by using the event to increase blood donations.
Blockbuster is offering a pint of ice cream in exchange for a pint of donated blood. Consumers can go to select Blockbuster locations to donate on March 20, 2009.
Twilight grossed close to $190 million at the box office, and was based on the highly popular book series authored by Stephenie Meyer.
— Atlanta: 3944 Peachtree Road NE
— Austin: 2110 Slaughter Lane
— Boston: 342 Washington St., Weymouth
— Chicago: 2025 Lincoln Highway, Charles
— Cleveland: 7480 Broadview Road, Parma
— Dallas: 5649 Lebanon Road, Frisco
— Denver: 9871 Parker Road, Parker
— Houston: 588 Sawdust Road, Spring
— Los Angeles: 17945 Chatsworth St., Granada Hills
— Minneapolis: 1539 South Robert St., West St. Paul
— New York: 701 West Montauk Highway, Babylon
— Philadelphia: 1586 N. Kings Highway, Cherry Hill, N.J.
— Phoenix: 3141 South McClintock, Tempe
— Portland: 3955 Southeast Powell Blvd.
— Salt Lake City: 4095 S. Redwood Rd.
— San Francisco: 990 El Camino Real, Belmont
— Seattle: 10640 16th Ave. SW
— St. Louis: 8567 Watson Road, Webster Grove
— Tampa: 13610 Bruce B. Downs Blvd.
— Washington, D.C.: 11325 Seven Locks Road, Potomac, Md.
Trend Themes
1. Increased Blood Donations - Opportunity for businesses to collaborate with charitable organizations and incentivize blood donations through creative promotions.
2. Brand Partnerships for Social Causes - Opportunity for brands to partner with popular movies or books to raise awareness and support for social causes.
3. Innovative Donation Incentives - Opportunity to explore unique incentives like offering ice cream in exchange for blood donations to attract more donors.
Industry Implications
1. Entertainment - Entertainment industry can collaborate with charitable organizations and leverage popular media to drive social impact.
2. Healthcare - Healthcare industry can explore unconventional strategies to increase blood donations and address the constant need for blood supply.
3. Food and Beverage - Food and beverage industry can find inventive ways to contribute to social causes and promote their products by offering unique incentives for donations.
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