TVF for DVF Introduces Styles by Diane Von Furstenberg's Granddaughter
Laura McQuarrie — April 30, 2019 — Fashion
References: uk.dvf & glamourmagazine
TVF for DVF is a 23-piece capsule collection designed by Talita von Furstenberg for her grandmother's renowned fashion label. The youthful Diane Von Furstenberg capsule collection features summer dresses and separates that Talita describes as a reflection of her own personal style—feminine, soft, happy, warm and effortless styles that can seamlessly be added to one's wardrobe. When creating the capsule, 19-year-old Talita intended to inject some youthfulness into the brand, stating, "The TVF girl sits within a younger, more contemporary demographic but is just as in charge as the DVF woman."
Some of the standout pieces from the TVF for DVF capsule collection include cropped crepe tops, midi skirts and dresses in fresh, springtime prints and colors.
Talita previously modeled for Dolce & Gabbana and was featured as the face of DVF's Fall/Winter 2018 collection, and hopes to follow in her grandmother's footsteps.
Some of the standout pieces from the TVF for DVF capsule collection include cropped crepe tops, midi skirts and dresses in fresh, springtime prints and colors.
Talita previously modeled for Dolce & Gabbana and was featured as the face of DVF's Fall/Winter 2018 collection, and hopes to follow in her grandmother's footsteps.
Trend Themes
1. Gen Z Fashion - There is a growing market for youthful and contemporary fashion that captures the aesthetic of Gen Z consumers.
2. Capsule Collections - Designers can capitalize on the trend towards limited edition capsule collections to create unique offerings that appeal to a targeted demographic.
3. Multigenerational Branding - Brands can leverage their heritage and tap into younger markets by collaborating with family members of storied fashion icons.
Industry Implications
1. Fashion Retail - Retailers can appeal to younger demographics by offering fashion that captures the aesthetic of Gen Z consumers.
2. Design - Designers can create limited edition capsule collections that tap into the desire for unique, one-of-a-kind fashion offerings.
3. Marketing - Marketing teams can leverage generational shifts and collaborate with multigenerational fashion icons to create campaigns that appeal to a broad range of demographics.
6
Score
Popularity
Activity
Freshness
