Netflix Invited Fans to Visit Recreated Sets from Its Shows
Laura McQuarrie — May 13, 2017 — Pop Culture
References: skiddle & eventmagazine
For fans who simply can't get enough of shows like Stranger Things, Pretty Little Liars and Riverdale, Netflix created an immersive TV show event featuring recreations of famous scenes from the series.
At the event, fans were invited to step inside the same worlds as some of their favorite characters and capture their experiences so that they could share on social media. Fans of Pretty Little Liars were able to pose in front of police tape and those who watch Riverdale were instantly able to recognize the interior of the high school hallway.
The experiential event from Netflix gave fans a tangible way to interact with their favorite beyond the screen and feel as though they were actually a part of iconic settings from their favorite shows.
At the event, fans were invited to step inside the same worlds as some of their favorite characters and capture their experiences so that they could share on social media. Fans of Pretty Little Liars were able to pose in front of police tape and those who watch Riverdale were instantly able to recognize the interior of the high school hallway.
The experiential event from Netflix gave fans a tangible way to interact with their favorite beyond the screen and feel as though they were actually a part of iconic settings from their favorite shows.
Trend Themes
1. Immersive TV Show Events - TV networks can create similar events to keep fans engaged beyond the screen.
2. Experiential Marketing - Marketers can leverage immersive events to create unique brand experiences for their audiences.
3. Virtual Reality Integration - TV networks can also consider virtual reality integration to create even more immersive experiences for fans.
Industry Implications
1. Entertainment - TV networks can keep fans engaged beyond the screen with immersive events.
2. Marketing - Marketers can leverage immersive events to create unique brand experiences for their audiences.
3. Technology - TV networks can also leverage virtual reality integration to create even more immersive experiences for fans.
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