göt2b's 'Turning the Tables' Targets Millennial & Gen Z Viewers
Laura McQuarrie — May 31, 2019 — Pop Culture
References: schwarzkopf & prnewswire
Hair color and styling brand göt2b worked with the award-winning production company Shaftesbury to create Turning the Tables, a nine-episode series of five-minute episodes that tell a coming-of-age story. The Millennial and Gen Z-targeted series is centered around the world of EDM and even features an exclusive mix that's inspired and performed by the characters in Turning the Tables.
On top of releasing new episodes of Turning the Tables this month, göt2b will also be launching a contest and giveaway with grand prizes that include concert tickets to a major EDM festival. Over the next few weeks, the remaining episodes will be shared, along with behind-the-scenes videos and more fun content from the series' cast.
On top of releasing new episodes of Turning the Tables this month, göt2b will also be launching a contest and giveaway with grand prizes that include concert tickets to a major EDM festival. Over the next few weeks, the remaining episodes will be shared, along with behind-the-scenes videos and more fun content from the series' cast.
Trend Themes
1. Short-form Content - Opportunity for brands to create bite-sized episodes that cater to the shorter attention spans of Millennial and Gen Z viewers.
2. Targeted Storytelling - Creating content that specifically appeals to the interests and experiences of the Millennial and Gen Z demographic.
3. Branded Entertainment - Opportunity for brands to collaborate with production companies to create original series that align with their target audience.
Industry Implications
1. Haircare - Haircare brands can explore creating engaging content that resonates with their target market.
2. Entertainment - Opportunity for production companies to collaborate with brands for creating branded entertainment content.
3. Music - Brands in the music industry can collaborate with brands to create original series that feature exclusive music content.
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