Think Jerky's Free-Range Turkey Snack Comes in a Thanksgiving Flavor
Laura McQuarrie — October 22, 2016 — Lifestyle
References: thinkjerky & trndmonitor
For the Thanksgiving season, Think Jerky unveiled a festive free-range turkey jerky snack that's enriched with flavorful seasonal ingredients like cranberries, onion powder, sage and thyme—all of which are ingredients that are commonly integrated into items on the family Thanksgiving table. The turkey jerky snack is free from gluten, nitrites, added antibiotics or hormones, all of which are important factors to health-conscious consumers who are purchasing meat snacks and products today.
Think Jerky also makes a variety of unusually flavored jerky snacks, including another turkey jerky that's flavored with Sriracha Honey, as well as two grass-fed beef jerky flavors that come in Ginger Orange and Sweet Chipotle.
Inspired by some of the most classic fall flavors, brands are integrating Thanksgiving-inspired ingredients into snacks such as protein bars and potato chips.
Think Jerky also makes a variety of unusually flavored jerky snacks, including another turkey jerky that's flavored with Sriracha Honey, as well as two grass-fed beef jerky flavors that come in Ginger Orange and Sweet Chipotle.
Inspired by some of the most classic fall flavors, brands are integrating Thanksgiving-inspired ingredients into snacks such as protein bars and potato chips.
Trend Themes
1. Thanksgiving-inspired Snacks - Creating snacks infused with seasonal ingredients traditionally found on the Thanksgiving table for a unique and festive twist.
2. Unusual Jerky Flavors - Experimenting with unconventional flavors like Sriracha Honey, Ginger Orange, and Sweet Chipotle to bring innovation to the jerky snack industry.
3. Seasonal Ingredient Integration - Incorporating fall flavors into a variety of snacks, such as protein bars and potato chips, to cater to consumers seeking seasonal and flavorful options.
Industry Implications
1. Snack Food Industry - Developing and marketing unique jerky snacks can capture consumer interest and differentiate companies in a competitive market.
2. Health-conscious Consumer Products - Meeting the demands of health-conscious consumers by creating gluten-free, nitrite-free, and hormone-free meat snacks can open up new market opportunities.
3. Seasonal Food Innovation - Exploring the use of seasonal ingredients in a range of snacks beyond jerky, such as protein bars and potato chips, can tap into a growing consumer preference for unique and festive flavors.
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