These New Turkey Hill Frozen Treats Include Three New Varieties
Michael Hemsworth — March 2, 2021 — Marketing
References: turkeyhill & drugstorenews
These new Turkey Hill frozen treats have been announced by the brand as a move that will drastically expand its offerings and provide consumers with a number of options to try out. The new ice cream products include three new lines to choose from including ice cream sandwiches, layered sundae cups and fruit and cream bars. Each of the products are made with high-quality ingredients and are tailored towards a wide range of different dessert preferences amongst consumers.
Marketing Director Kriston Ohm spoke on the new Turkey Hill frozen treats saying, "In addition to expanding its products nationwide to reach homes across the country, Turkey Hill is launching three brand-new novelties lines to provide more ways for consumers to enjoy the No.1 brand of ice cream in the Northeast. Turkey Hill novelties are crafted using quality ingredients and creamy premium ice cream, because life, like ice cream, should be joyful and sweet.”
Marketing Director Kriston Ohm spoke on the new Turkey Hill frozen treats saying, "In addition to expanding its products nationwide to reach homes across the country, Turkey Hill is launching three brand-new novelties lines to provide more ways for consumers to enjoy the No.1 brand of ice cream in the Northeast. Turkey Hill novelties are crafted using quality ingredients and creamy premium ice cream, because life, like ice cream, should be joyful and sweet.”
Trend Themes
1. Expansive Ice Cream Collections - The trend towards offering larger and more diverse ice cream collections allows for greater flexibility in meeting the preferences of a broader range of consumers.
2. High-quality Ingredients - The trend towards using high-quality ingredients in ice cream products presents an opportunity for organic and natural ingredient-based companies to enter the market.
3. Novelty Product Lines - The trend towards launching new and diverse novelty ice cream product lines suggests there is an opportunity to create new products that combine elements of traditional and novel flavours, textures, and formats.
Industry Implications
1. Food Manufacturing - Food manufacturing industries could benefit from innovations in ingredient quality and processing to create distinctive ice cream products.
2. Retail - Retail industries that supply ice cream and similar dessert products could create new sales opportunities by leveraging expansive ice cream and novelty product lines.
3. Agriculture - For the agriculture industry, the trend towards high-quality ingredients creates an opportunity for farmers to incorporate organic products or other niche crops for use in specialty ice cream products.
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