These ICEE Frozen Treats are Arriving in Time for Summer
Michael Hemsworth — June 10, 2021 — Marketing
References: icee & drugstorenews
These new ICEE frozen treats are being launched by the brand as a lineup of tasty options for consumers to pick up this summer when looking to beat the heat. The products are all made without the use of high fructose corn syrup and don't have any gluten in the mix. The products will retail for $3.29 per pack and are being made available across a range of retailers nationwide now.
Vice President of Marketing for ICEE Natalie Peterson spoke further on the new ICEE frozen treats saying, "We’re thrilled to expand our iconic Icee portfolio and continue serving up fun one sip at a time with the new cherry and blue raspberry Ice Cream Float Tubes and Mermaid and Baby Narwhal Tubes. Icee gives everyone the best excuse to be a kid again, and these new flavors are no different. We hope fans enjoy these frozen treats all summer long!”
Vice President of Marketing for ICEE Natalie Peterson spoke further on the new ICEE frozen treats saying, "We’re thrilled to expand our iconic Icee portfolio and continue serving up fun one sip at a time with the new cherry and blue raspberry Ice Cream Float Tubes and Mermaid and Baby Narwhal Tubes. Icee gives everyone the best excuse to be a kid again, and these new flavors are no different. We hope fans enjoy these frozen treats all summer long!”
Trend Themes
1. Gluten-free Frozen Treats - There is a trend towards gluten-free frozen treats that provide a healthier option for consumers with gluten sensitivities.
2. Non-hfcs Frozen Treats - Another trend is the move away from high fructose corn syrup (HFCS) in frozen treats, driven by consumer demand for healthier and more natural options.
3. Novelty Frozen Treats - Consumers are showing increased interest in unique and fun frozen treats like the mermaid and baby narwhal tubes offered by ICEE.
Industry Implications
1. Frozen Treats Manufacturing - Manufacturers of frozen treats can capitalize on the trend towards healthier options like gluten-free and non-HFCS products.
2. Retail - Retailers can stock up on novelty frozen treats to cater to consumers who are looking for unique and fun options.
3. Marketing and Advertising - Marketing and advertising firms can work with frozen treat manufacturers to create effective campaigns for promoting specialty frozen treat collections.
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