BettaF!sh's TU-NAH Adds a Taste of the Ocean to Snacks & Sandwiches
Laura McQuarrie — February 3, 2023 — Lifestyle
References: bettafish.co & vegconomist
TU-NAH is a new plant-based tuna spread range from German plant-based tuna brand BettaF!sh that's fish-free, soy-free and full of ocean flavors. These shelf-stable spreads are offered in varieties like Naturel, Caper + Pepper, Tomato + Chili and Olive, which are packaged in recyclable glass jars. Thanks to seaweed, the spreads add a taste of the ocean to everything from snacks and dips to sandwiches.
These spreads tap into the power of textured fava bean protein to provide a spread that rivals the animal-based original.
The brand is partnering with retail giant ROSSMANN to bring these plant-based tuna spreads to customers and as Sandra Lorenz, MD of the ROSSMANN brand at Dirk Rossmann GmbH, says: "there’s no question that seaweeds are going to shape our future food system."
These spreads tap into the power of textured fava bean protein to provide a spread that rivals the animal-based original.
The brand is partnering with retail giant ROSSMANN to bring these plant-based tuna spreads to customers and as Sandra Lorenz, MD of the ROSSMANN brand at Dirk Rossmann GmbH, says: "there’s no question that seaweeds are going to shape our future food system."
Trend Themes
1. Plant-based Seafood Alternatives - Opportunities exist for innovators to develop new plant-based alternatives for a variety of seafood products.
2. Sustainable Packaging - Disruptive innovation exists in the area of sustainable packaging, particularly in the use of recyclable glass jars.
3. Flavor Innovations - Entrepreneurs interested in developing innovative and nuanced flavor compositions have significant opportunities with this product range.
Industry Implications
1. Food Manufacturing - Innovations in plant-based seafood alternatives can provide a competitive edge for food manufacturers.
2. Grocery Retail - Retailers can benefit from offering sustainable packaging options and plant-based alternatives for seafood products to meet growing consumer demand for eco-friendly and health-conscious products.
3. Packaging Manufacturing - Disruptive innovation opportunities exist for packaging manufacturers to develop sustainable packaging options for food products.
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