This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Laura McQuarrie — February 15, 2023 — Pop Culture
References: hollywoodreporter
The Tubi Super Bowl ad was not only a standout, it elicited strong reactions from millions of sports viewers across the nation. On Super Bowl Sunday, the ad for the streaming service created confusion among viewers because it was designed to seem as if someone was switching channels on the remote.
The 15-second spot was short and effective and it was set up so that it appeared to be returning from a commercial break with Fox Sports announcers, Kevin Burkhardt and Greg Olsen. Suddenly, the screen was overtaken by someone scrolling tot he Tuby TV app and browsing the library for something else to watch.
Tubi cleverly summed up the experience by saying: "No, you didn’t sit on the remote. But on Super Bowl Sunday, we fooled audiences into thinking they did.”
The 15-second spot was short and effective and it was set up so that it appeared to be returning from a commercial break with Fox Sports announcers, Kevin Burkhardt and Greg Olsen. Suddenly, the screen was overtaken by someone scrolling tot he Tuby TV app and browsing the library for something else to watch.
Tubi cleverly summed up the experience by saying: "No, you didn’t sit on the remote. But on Super Bowl Sunday, we fooled audiences into thinking they did.”
Trend Themes
1. Channel-switching Ads - The trend of ads designed to trick viewers by mimicking the appearance of channel-switching presents opportunities for innovative advertising campaigns.
2. Interactive TV Ads - Ads that take advantage of TV technology to create interactive experiences for viewers have the potential to be highly engaging and disruptive.
3. Immersive Advertising - Creating immersive advertising experiences that blur the line between commercials and content can capture viewers' attention and generate buzz.
Industry Implications
1. Advertising - Innovative ad campaigns that utilize technology to create new and engaging experiences for viewers can disrupt the traditional advertising industry.
2. Streaming Services - Streaming services like Tubi can continue to innovate and differentiate themselves through unique and attention-grabbing advertising strategies.
3. Television Networks - TV networks can incorporate interactive and innovative advertising experiences into their programming to enhance engagement and create new revenue streams.
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