Maison Crivelli's Tubéreuse Astrale Pairs with a Multi-Sensory Experience
Laura McQuarrie — April 19, 2024 — Fashion
References: maisoncrivelli & fragrantica
Tubéreuse Astrale is the latest launch from Maison Crivelli and it juxtaposes sparkling tuberose with a velvety leather accord to tell the scent story of "breathing in the scent of tuberoses while gazing up at the Milky Way and shooting stars." This vegan-friendly floral leather perfume boasts notes of cinnamon bark essential oil, osmanthus absolute, carrot seeds essential oil and musks.
On the Maison Crivelli site, this perfume is paired with starry visual elements, word pairings, an audio experience and a grid with photos that can be selected based on one's experience of the creation.
The otherworldly perfume speaks to consumers who want to be enchanted by the unconventional and transported to realms beyond imagination.
On the Maison Crivelli site, this perfume is paired with starry visual elements, word pairings, an audio experience and a grid with photos that can be selected based on one's experience of the creation.
The otherworldly perfume speaks to consumers who want to be enchanted by the unconventional and transported to realms beyond imagination.
Trend Themes
1. Multi-sensory Experiences - Creating immersive experiences that engage multiple senses for a unique and captivating customer journey.
2. Vegan-friendly Fragrances - Meeting the growing demand for cruelty-free and sustainable scent options that align with ethical consumer preferences.
3. Storytelling Perfume Journeys - Crafting fragrances that narrate intricate tales and evoke specific emotions or memories through olfactory stimulation.
Industry Implications
1. Luxury Perfume - Exploring innovations in luxury fragrance design to offer exclusive, sensorial experiences that appeal to discerning clientele.
2. Vegan Beauty Products - Expanding the market for vegan beauty products by incorporating unique and captivating scents that cater to eco-conscious consumers.
3. Experiential Retail - Transforming traditional retail spaces into immersive environments that engage customers through interactive storytelling and sensory elements.
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