Marine Coton Launched Laundry Fragrances to Perfume Everyday Textiles
Laura McQuarrie — March 14, 2024 — Fashion
References: marinecoton & premiumbeautynews
Marine Coton launched a trio of laundry fragrances that can be added to the washing machine to perfume everyday textiles. In all, there are three scents to choose from, each of which is easily dispensed from a pump bottle.
While Accord Infini richly scents laundry with blackcurrant and intense patchouli, Paradis Nomade envelops the senses in a "cocoon of softness" with orange blossom. Rounding out the three laundry fragrances, Soleil Absolu evokes the essence of golden hour with notes of pear, tuberose and vanilla.
Fragrance is the gateway that transforms everyday chores into sensory experiences and brands are creating a wide range of aromatic laundry products that help to turn the task of washing clothes into moments of indulgence and pleasure.
While Accord Infini richly scents laundry with blackcurrant and intense patchouli, Paradis Nomade envelops the senses in a "cocoon of softness" with orange blossom. Rounding out the three laundry fragrances, Soleil Absolu evokes the essence of golden hour with notes of pear, tuberose and vanilla.
Fragrance is the gateway that transforms everyday chores into sensory experiences and brands are creating a wide range of aromatic laundry products that help to turn the task of washing clothes into moments of indulgence and pleasure.
Trend Themes
1. Sensory Laundry Experiences - Brands are enhancing the mundane task of laundry by infusing scents that make the process indulgent and pleasurable.
2. Aromatic Home Essentials - The rise of fragrant products in home essentials is elevating daily routines into luxurious sensory experiences.
3. Multi-sensory Household Products - Household products are increasingly incorporating multi-sensory elements to create a more enjoyable user experience.
Industry Implications
1. Home Care - The home care industry is seeing a transformation as fragrances become an integral part of product offerings.
2. Fragrance - The fragrance industry is expanding into non-traditional areas like laundry, delivering novel scent experiences.
3. Consumer Goods - Consumer goods companies are innovating with products that incorporate fragrances to elevate everyday rituals.
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