The Torontoist Pokes Fun at the Possible TTC Subway Stop Naming Rights
Peter Vallas — April 5, 2011 — Art & Design
References: torontoist
In recent news, the Toronto Transit Commission has been rumored to have proposed selling the naming rights for the alleged subways stations across Toronto. The TTC Subway station names have been an iconic part of the heritage behind the Ontario capital for years, and each station's name reflects the area they are situated.
Selling the naming rights to the TTC Subway stations will help the city pay for public service and make it easier for commuters to travel, with more funding available to go to areas of need. City blog The Torontoist decided to have some fun with this idea and devised some brand-named subway stops.
The end results are hilarious and quite realistic. People may complain about the ownership of the stations, but these mockups are sure to make anyone who rides the TTC smile.
Selling the naming rights to the TTC Subway stations will help the city pay for public service and make it easier for commuters to travel, with more funding available to go to areas of need. City blog The Torontoist decided to have some fun with this idea and devised some brand-named subway stops.
The end results are hilarious and quite realistic. People may complain about the ownership of the stations, but these mockups are sure to make anyone who rides the TTC smile.
Trend Themes
1. Naming Rights - Disruptive innovation opportunity: Companies can explore the potential of naming rights to gain brand exposure and contribute to public services.
2. Public-private Partnerships - Disruptive innovation opportunity: Governments and companies can collaborate through public-private partnerships to generate revenue for public services while promoting their brands.
3. Creative Advertising - Disruptive innovation opportunity: Advertisers can creatively use public infrastructure like subway station names to capture consumer attention and promote brand visibility.
Industry Implications
1. Transportation - Disruptive innovation opportunity: Transportation companies can explore partnerships with cities or organizations to enhance public transit systems while monetizing naming rights.
2. Advertising - Disruptive innovation opportunity: Advertising agencies and brands can utilize unconventional advertising spaces, such as subway station names, to effectively reach a large audience.
3. Public Services - Disruptive innovation opportunity: Governments can explore innovative funding methods, such as selling naming rights, to generate revenue for public services and infrastructure improvements.
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