Tyrrells' Truffle Hunt Celebrates Its Luxurious Truffle Potato Chips
Laura McQuarrie — November 27, 2017 — Marketing
References: tyrrellscrisps & campaignlive
To draw attention to the release of its limited-edition truffle potato chips, Tyrrells is launching a pop-up truffle hunt in London.
The premium Black Truffle & Sea Salt potato chip flavor is made with both porcini mushroom powder and black truffle powder, offering a luxurious take on the standard potato chip.
For what it is calling "London's first ever pop-up truffle hunt," Tyrrells is transforming the Hackney City Farm into a destination for hunting truffles, with those in attendance able to partake in a hunt, as well as masterclasses. As part of the experiential event held on the farm, the premium potato chip brand is also giving away goodie bags for participants to take home with them.
The premium Black Truffle & Sea Salt potato chip flavor is made with both porcini mushroom powder and black truffle powder, offering a luxurious take on the standard potato chip.
For what it is calling "London's first ever pop-up truffle hunt," Tyrrells is transforming the Hackney City Farm into a destination for hunting truffles, with those in attendance able to partake in a hunt, as well as masterclasses. As part of the experiential event held on the farm, the premium potato chip brand is also giving away goodie bags for participants to take home with them.
Trend Themes
1. Experiential Marketing - The trend of brands creating immersive experiences like pop-up truffle hunts can engage consumers on a deeper level and create lasting brand impressions.
2. Gourmet Snacks - The trend of offering premium, gourmet flavors in snack products, such as truffle potato chips, taps into consumer desire for unique and indulgent food experiences.
3. Limited Edition Products - The trend of releasing limited-edition flavors or products, like the Black Truffle & Sea Salt potato chips, creates a sense of exclusivity and urgency among consumers, driving sales and generating buzz.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative flavors and experiential marketing opportunities, like hosting pop-up events or creating limited-edition products, to attract and engage consumers.
2. Marketing and Advertising - Marketing and advertising agencies can help brands develop unique and immersive experiences, like pop-up truffle hunts, to create memorable brand interactions and drive consumer loyalty.
3. Hospitality and Events - The hospitality and events industry can leverage the trend of experiential marketing by partnering with brands to host immersive events, such as truffle hunts, to enhance guest experiences and attract a diverse audience.
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