McDonald's Has Released a New Line of Truffle Burgers in Korea
Colin Smith — December 27, 2021 — Lifestyle
References: mcdonalds.co.kr & brandeating
McDonald's has launched the latest addition to its 2021 holiday menu in South Korea, the truffle burgers. There are two truffle burgers included in this lineup, which are the 'Truffle Rich Potato Burger' and the 'Truffle Rich Potato Mushroom Burger.'
It is important to note that both burgers in this lineup do not contain chopped mushrooms, only the mushroom burger does. The name 'truffle' in the title of both burgers may lead consumers to believe that both products have sauteed mushrooms, but truffle in this sense is referring to the mushroom demi-glace sauce.
Aside from the mushroom demi-glace, both burgers contain cheese, lettuce, tomato, and home fries, while the mushroom burger contains an addition of chopped sauteed mushrooms.
Image Credit: McDonald's
It is important to note that both burgers in this lineup do not contain chopped mushrooms, only the mushroom burger does. The name 'truffle' in the title of both burgers may lead consumers to believe that both products have sauteed mushrooms, but truffle in this sense is referring to the mushroom demi-glace sauce.
Aside from the mushroom demi-glace, both burgers contain cheese, lettuce, tomato, and home fries, while the mushroom burger contains an addition of chopped sauteed mushrooms.
Image Credit: McDonald's
Trend Themes
1. Mushroom-heavy Fast-food - Fast-food chains can utilize mushrooms as a healthier and flavorful alternative to processed meat.
2. Truffle-inspired Menu Items - Restaurants can consider adding truffle menu items to entice consumers with a luxurious, upscale flavor profile.
3. Misleading Food Labeling - Companies must be transparent and accurate in their food labeling to avoid misleading consumers and damaging their brand reputation.
Industry Implications
1. Fast-food Chain - Fast-food chains can benefit from incorporating more plant-based menu items, like mushrooms, to appeal to a health-conscious consumer base.
2. Fine Dining Restaurant - Fine dining restaurants can add truffle-inspired dishes to their menus to create a luxurious dining experience and differentiate themselves from competitors.
3. Food Manufacturing Industry - Food producers must prioritize accurate labeling to promote trust with their consumers and maintain a positive brand image.
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