BTR's Superfood Snack Features Fiber-Rich, Functional Ingredients
Laura McQuarrie — November 18, 2022 — Lifestyle
BTR is a maker of superfood protein bars that is extending its expertise into a new area with the launch of its Dark Chocolate Superfood Truffle Cups. These superfood snacks are packed with fiber-rich, functional ingredients and names that make their benefits known. There's Pick-Me-Up (chocolate-covered snickerdoodle), Cloud Nine (chocolate-covered brownie) and Wind-Me-Down (chocolate-covered cherry) and these three varieties spotlight premium cacao sustainably sourced from Ecuador.
With no added sugar, these truffle cups are naturally enhanced with just a touch of sweet ingredients like dates and monkfruit. The vegan, keto and paleo-friendly flavors are reinvenint nut butter cups as consumers know them, but with better-for-you ingredients like cacao nibs, cocoa butter and prebiotic tapioca fiber and plant fibers from pea, potato, plantain, bamboo and flax.
With no added sugar, these truffle cups are naturally enhanced with just a touch of sweet ingredients like dates and monkfruit. The vegan, keto and paleo-friendly flavors are reinvenint nut butter cups as consumers know them, but with better-for-you ingredients like cacao nibs, cocoa butter and prebiotic tapioca fiber and plant fibers from pea, potato, plantain, bamboo and flax.
Trend Themes
1. Superfood Snacks - The trend of superfood snacks with functional and fiber-rich ingredients is on the rise, creating opportunities for innovation in the health food market.
2. Natural Sweeteners - The use of natural sweeteners, such as dates and monkfruit, instead of added sugars is a growing trend in the food industry, presenting opportunities for companies to create healthier sweet snacks and alternatives to traditional candy.
3. Sustainable Ingredient Sourcing - Companies are increasingly prioritizing sustainable and ethical ingredient sourcing, as demonstrated by BTR's use of premium cacao from Ecuador, creating opportunities for similar companies to appeal to ethically-conscious consumers.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the trend of superfood snacks and natural sweeteners, creating innovative and nutritious snack options for consumers.
2. Candy Industry - The candy industry has an opportunity to innovate and pivot towards healthier alternatives to traditional candy, such as BTR's dark chocolate truffle cups with natural sweeteners.
3. Sustainable Food Industry - Sustainable food companies can capitalize on the trend of sourcing premium, environmentally-conscious ingredients like BTR's sustainably-sourced cacao from Ecuador, appealing to consumers looking for ethically-sourced products.
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