PepsiCo releases a Printed Dress for the Launch of Tropicana Trop50
Ariel Weber — February 13, 2013 — Lifestyle
In a very unconventional move from beverage giant PepsiCo, the company released a limited-edition dress to commemorate the release of its calorie conscious beverage Tropicana Trop50.
The company, which owns the fruit juice company, is releasing a healthier alternative, which contains 50% less sugar and 50% fewer calories than its original counterpart. In an effort to promote Tropicana Trop50, the Stella dress was created by British fashion designer Richard Nicoll. The limited-edition dress is 100% silk and is made with a citrus print with an orange back. Unlike the juice, the Stella dress costs a pretty penny (£555 to be exact) and can be bought at Atelier-To-Go.
For those interested in matching their favorite fruit beverage with their outfits, pick up one of these dresses, but hurry because there are only 50 available!
The company, which owns the fruit juice company, is releasing a healthier alternative, which contains 50% less sugar and 50% fewer calories than its original counterpart. In an effort to promote Tropicana Trop50, the Stella dress was created by British fashion designer Richard Nicoll. The limited-edition dress is 100% silk and is made with a citrus print with an orange back. Unlike the juice, the Stella dress costs a pretty penny (£555 to be exact) and can be bought at Atelier-To-Go.
For those interested in matching their favorite fruit beverage with their outfits, pick up one of these dresses, but hurry because there are only 50 available!
Trend Themes
1. Healthy Beverage Alternatives - Creating limited-edition merchandise in collaboration with fashion designers to promote healthier beverage options.
2. Beverage-branded Fashion - Collaborating with fashion designers to release clothing items inspired by popular beverage brands.
3. Limited-edition Merchandise - Creating exclusive and limited-quantity merchandise items as a promotional tactic for new product launches.
Industry Implications
1. Beverage - Opportunity for beverage companies to collaborate with fashion designers to create unique merchandise items and promote their products in a creative and disruptive way.
2. Fashion - Fashion industry can explore partnership opportunities with beverage brands to create limited-edition clothing items inspired by their products, tapping into new customer segments and generating buzz.
3. Retail - Opportunity for retailers to sell limited-edition merchandise items created in collaboration with beverage brands, attracting customers through unique offerings and exclusive products.
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