The NOIR Brand Identity is Adorned With Botanical Motifs
Jana Pijak — April 5, 2016 — Fashion
References: behance.net
Orsolya Hegedus is the designer behind this tropical skincare branding that is created for NOIR. Based in Glasgow, Scotland, the designer looks to nature for her visual inspiration and creates skincare packaging and promotional materials that are accented with colorful flowers, palm tree leaves and tropical birds.
The NOIR brand identity instantly catches one's eye and is carried out through the company's website interface and print ads. Reminding one of summer, this tropical skincare packaging is fun and festive.
In addition to its visually bold style, the branding is also a testament to NOIR's natural ingredients and its focus on botanical scents. The collection consists of body lotions, soaps and hand creams and is presented in minimalist containers that feature vivid labels.
The NOIR brand identity instantly catches one's eye and is carried out through the company's website interface and print ads. Reminding one of summer, this tropical skincare packaging is fun and festive.
In addition to its visually bold style, the branding is also a testament to NOIR's natural ingredients and its focus on botanical scents. The collection consists of body lotions, soaps and hand creams and is presented in minimalist containers that feature vivid labels.
Trend Themes
1. Natural Skincare - Disruptive innovation opportunity: Develop eco-friendly packaging solutions for natural skincare products.
2. Botanical Motifs - Disruptive innovation opportunity: Create customizable skincare products with interchangeable botanical designs.
3. Minimalist Packaging - Disruptive innovation opportunity: Design sustainable and biodegradable containers for minimalist skincare packaging.
Industry Implications
1. Beauty & Personal Care - Disruptive innovation opportunity: Introduce technology-driven skincare products that incorporate botanical elements.
2. Graphic Design - Disruptive innovation opportunity: Develop AI-powered tools for quick and customizable botanical graphic design in branding and packaging.
3. Eco-friendly Packaging - Disruptive innovation opportunity: Create environmentally-friendly packaging solutions for the skincare industry with an emphasis on natural aesthetics.
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