Troll Tax Turns Hateful Social Media Conversations into Donations
Ellen Smith — December 8, 2017 — Social Good
References: trolltax.org & fastcompany
Troll Tax is a clever new platform that's enabling individuals to make a donation to a progressive charity, in the name of a person posting hateful comments online.
If an individual sees a hateful tweet or social media comment, they can simply copy and paste the post's URL, and select a charity from an extensive list of non-profits which they would like to donate to. The charitable individual can then send a confirmation post to the online 'Troll' informing them that their hateful comments prompted a donation.
Some of the participating charities include Planned Parenthood, Human Rights Campaign Foundation and the International Center for Journalism. Troll Tax can be added as a Google extension, making it easier than ever to fight online bullies.
If an individual sees a hateful tweet or social media comment, they can simply copy and paste the post's URL, and select a charity from an extensive list of non-profits which they would like to donate to. The charitable individual can then send a confirmation post to the online 'Troll' informing them that their hateful comments prompted a donation.
Some of the participating charities include Planned Parenthood, Human Rights Campaign Foundation and the International Center for Journalism. Troll Tax can be added as a Google extension, making it easier than ever to fight online bullies.
Trend Themes
1. Donation-based Social Activism - Troll Tax is part of a larger trend of using online platforms to turn negative interactions into positive change through donations.
2. Charitable Online Extensions - The rise of platforms like Troll Tax highlights the potential for online extensions to create opportunities for charitable giving and activism.
3. Conscious Social Media Engagement - The emergence of Troll Tax reflects a growing desire among internet users to actively combat online hate and negativity by supporting worthy causes.
Industry Implications
1. Non-profit Organizations - Non-profits can leverage platforms like Troll Tax to raise funds and engage with a wider audience by capitalizing on the increasing trend of donation-based social activism.
2. Technology and Software Development - The development and integration of online extensions like Troll Tax present an opportunity for tech companies to create innovative tools that promote positive online experiences while supporting charitable causes.
3. Social Media Platforms - Social media platforms can explore partnerships with donation-based platforms like Troll Tax to offer their users an easy and effective way to combat hate speech and contribute to social causes.
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