Triscuit Crackers and Martha Stewart Release a Limited Edition Flavor
Laura McQuarrie — May 11, 2015 — Lifestyle
References: triscuit & brandeating
In partnership with iconic TV personality and homemaking maven Martha Stewart, Triscuit crackers unveiled a limited edition Toasted Coconut and Sea Salt flavor.
Stewart describes that some of the must-have traits of a good cracker to her are: "It must taste fabulous by itself, have a crunchy texture, and be an excellent base for toppings." For these reasons, Stewart suggests pairing the salty-sweet crunchy crackers with savory avocado, red pepper flakes and lemon, as depicted on the box. Alternatively, sweet tooths will love topping the crackers with melted marshmallows and chocolate.
In the past, Triscuit has experimented with a variety of flavors from Cracked Pepper & Olive Oil to Balsamic Vinegar & Basil. The artisan Toasted Coconut and Sea Salt co-branded crackers will definitely speak to foodies who are looking for ways to easily experiment with exotic flavors at home.
Stewart describes that some of the must-have traits of a good cracker to her are: "It must taste fabulous by itself, have a crunchy texture, and be an excellent base for toppings." For these reasons, Stewart suggests pairing the salty-sweet crunchy crackers with savory avocado, red pepper flakes and lemon, as depicted on the box. Alternatively, sweet tooths will love topping the crackers with melted marshmallows and chocolate.
In the past, Triscuit has experimented with a variety of flavors from Cracked Pepper & Olive Oil to Balsamic Vinegar & Basil. The artisan Toasted Coconut and Sea Salt co-branded crackers will definitely speak to foodies who are looking for ways to easily experiment with exotic flavors at home.
Trend Themes
1. Limited Edition Flavors - Creating limited edition flavors can generate excitement and interest among consumers, leading to increased sales and brand loyalty.
2. Flavor Pairings - Exploring unique flavor combinations can offer consumers new taste experiences and drive innovation in the food industry.
3. Exotic Flavor Experimentation - Introducing unusual and unexpected flavors can attract adventurous consumers seeking novel and exciting food options.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend of limited edition flavors to create buzz and attract new customers.
2. Culinary Ingredient Industry - The culinary ingredient industry can provide innovative flavor pairings and ingredients to enhance the creativity of food products and recipes.
3. Artisan Food Industry - The artisan food industry can explore exotic flavor experimentation to stand out in the market and appeal to adventurous consumers.
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