Kellogg's Club Crisps Sweet & Salty Have a Tasty, Buttery Base
Michael Hemsworth — March 10, 2022 — Marketing
References: kelloggs & drugstorenews
The sweet and salty flavor profile has continued to permeate the consumer packaged goods (CPG) market as shoppers seek out ways to satiate cravings for sweet as well as savory treats, which is seeing new options like the Kellogg's Club Crisps Sweet & Salty flavor be introduced.
The new snack flavor within the product lineup is a limited-edition option that boasts the flavor of caramelized sugar along with a pop of saltiness that merge perfectly on the buttery base. The snack is crafted with no artificial flavors or colors, and is expected to be right at home with the existing flavors of Ranch and Sea Salt.
Director of Brand Marketing at Kellogg's Crackers Zach Wyer commented on the new Kellogg's Club Crisps Sweet & Salty flavor saying, "With trending sweet and savory snacks on the rise, we saw the perfect opportunity to bring a unique twist and seasonal offering to the Club Crisps line. Our innovation team worked to combine the perfect mix of sweet brown sugar and savory salt crystals to excite and delight tastebuds, and we're thrilled to share it in this new thin and crispy bite-size format.”
The new snack flavor within the product lineup is a limited-edition option that boasts the flavor of caramelized sugar along with a pop of saltiness that merge perfectly on the buttery base. The snack is crafted with no artificial flavors or colors, and is expected to be right at home with the existing flavors of Ranch and Sea Salt.
Director of Brand Marketing at Kellogg's Crackers Zach Wyer commented on the new Kellogg's Club Crisps Sweet & Salty flavor saying, "With trending sweet and savory snacks on the rise, we saw the perfect opportunity to bring a unique twist and seasonal offering to the Club Crisps line. Our innovation team worked to combine the perfect mix of sweet brown sugar and savory salt crystals to excite and delight tastebuds, and we're thrilled to share it in this new thin and crispy bite-size format.”
Trend Themes
1. Sweet and Salty Snacks - As consumers continue to crave the merging of sweet and salty flavors, there is an opportunity for companies to introduce new, unique flavor profiles in the snack industry.
2. Limited-edition Offerings - Limited-edition snacks, like Kellogg's Club Crisps Sweet & Salty, can be an innovative way for companies to create excitement, encourage impulse buying, and appeal to seasonal or trendy flavor preferences.
3. Clean Label Products - As consumers become increasingly health-conscious, there is a growing demand for clean label snacks like Kellogg's Club Crisps Sweet & Salty that contain no artificial flavors or colors.
Industry Implications
1. Snack Industry - As consumers continue to seek out new and exciting snack options, the snack industry has the opportunity to introduce novel products with unique flavor profiles and clean label ingredients.
2. Seasonal Products - Seasonal products like Kellogg's Club Crisps Sweet & Salty can be a disruptive innovation opportunity, making the product feel exclusive and driving impulse purchases.
3. Convenience Stores - As consumers increasingly look for quick, on-the-go snack options, introducing new and exciting flavors like Kellogg's Club Crisps Sweet & Salty in convenience store aisles can increase sales and drive traffic to the store.
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