Frito-Lay Variety Packs Help Kids Stay Safe on Halloween
Laura McQuarrie — October 11, 2019 — Life-Stages
References: FLVPHalloween & prnewswire
Frito-Lay Variety Packs is teaming up with Safe Kids Worldwide this Halloween to bring attention to children's safety by sharing a first-of-its-kind limited-edition reflective trick-or-treat bag. The candy-collecting 'Get Spotted' bags are designed to increase a child's chances of being seen in low-light conditions, as the spooky design has elements that will bounce light off its surface. The bags are filled with snacks, specifically the Frito-Lay's Flavor Mix Variety Pack, and has the potential to be reused year after year thanks to its durable design.
As well as being able to purchase these limited-edition Halloween bags, in stores, families will also see Get Spotted displays that share details on how they can redeem free reflective stickers that can be used to personalize a Halloween costume or a trick-or-treat bag.
As well as being able to purchase these limited-edition Halloween bags, in stores, families will also see Get Spotted displays that share details on how they can redeem free reflective stickers that can be used to personalize a Halloween costume or a trick-or-treat bag.
Trend Themes
1. Reflective Trick-or-treat Bags - The creation of reflective trick-or-treat bags presents an opportunity for companies in the Halloween-related industry to focus on safety and visibility in their designs.
2. Reusable Halloween Merchandise - Sustainable design in Halloween merchandise could greatly benefit from the creation of durable and reusable trick-or-treat bags.
3. Personalized Costuming Merchandise - Creating personalized Halloween merchandise, such as reflective stickers, creates a unique opportunity for companies in the Halloween industry to increase consumer engagement.
Industry Implications
1. Halloween Merchandise - The reflective trick-or-treat bags and accompanying reflective stickers present an opportunity to market Halloween merchandise with a focus on safety.
2. Consumer Packaged Goods - The Frito-Lay Variety Packs are an example of a product providing an additional service (the reflective bag) to its typical function, demonstrating wider opportunities for CPG innovation.
3. Safety Products - The creation of reflective trick-or-treat bags highlights the potential value in marketing safety products to consumers, especially in the lead-up to large events.
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