Jordan Brand Releases an Epic Tribute to Derek Jeter
Meghan Young — July 16, 2014 — Lifestyle
References: nikeinc & bleacherreport
Jordan Brand released perhaps the most touching tribute to Derek Jeter in response to his recent retirement announcement. Titled 'RE2PECT,' it shows the 40-year-old New York Yankee ready at the home plate as fans salute him by tipping their hats. Although filled with stars including Tiger Woods, Billy Crystal, Michael Jordan and Jay Z, Bleacher Report points out that "the best part of this ad might be the grudging acknowledgements of Jeter’s success."
This tribute to Derek Jeter includes players from Boston, The Mets and more also tipping their hat to the celebrated athlete. Absolutely moving, it is fitting that Jordan Brand would say farewell to its first endorsed baseball player in such a moving manner.
This tribute to Derek Jeter includes players from Boston, The Mets and more also tipping their hat to the celebrated athlete. Absolutely moving, it is fitting that Jordan Brand would say farewell to its first endorsed baseball player in such a moving manner.
Trend Themes
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Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Integrate technology into sports apparel to enhance the fan experience and promote team loyalty.
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3. Advertising and Marketing - Disruptive innovation opportunity: Adopt new strategies in advertising and marketing to evoke strong emotions and create memorable brand experiences.
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