Treatwell and Poptata's Pop-Up Pairs Street Food & Manicures
Laura McQuarrie — July 5, 2019 — Marketing
References: treatwell & campaignlive
In London, Treatwell and Poptata are coming together to offer a solution for a #QuickChipFix with a pop-up that offers both street food and manicures. For one day only, people in London will be able to enjoy free chips and complimentary express manicures, plus the chance to win a year's worth of gel manicures.
The unconventional, snack-sharing beauty pop-up offers a pun-filled way to remind consumers that Treatwell's app is the best way to fix chipped nails on the go. To encourage app use, Treatwell is making it easy for people to book an express manicure treatment in advance via its mobile application.
As well as taking inspiration from a variety of edible products for their cosmetics, beauty brands are engaging consumers with cafes, restaurants and other experiences that are centered around eating.
The unconventional, snack-sharing beauty pop-up offers a pun-filled way to remind consumers that Treatwell's app is the best way to fix chipped nails on the go. To encourage app use, Treatwell is making it easy for people to book an express manicure treatment in advance via its mobile application.
As well as taking inspiration from a variety of edible products for their cosmetics, beauty brands are engaging consumers with cafes, restaurants and other experiences that are centered around eating.
Trend Themes
1. Beauty-food Pairings - Opportunity for beauty and food brands to collaborate to provide unique and memorable experiences for consumers.
2. Mobile App Integration - Opportunity for beauty brands to leverage mobile apps to make it easier for consumers to access their services on-the-go.
3. Experiential Marketing - Opportunity for beauty brands to engage consumers with unique, in-person experiences that go beyond traditional cosmetics.
Industry Implications
1. Beauty - Opportunity for beauty brands to diversify their offerings by collaborating with food brands and creating unique experiences for consumers.
2. Food - Opportunity for food brands to partner with beauty brands to create innovative pop-up experiences that attract new customers.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to create experiential campaigns that combine food and beauty to engage consumers in new and exciting ways.
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