Treatstock Lets Customers Preview Models Online with 3D Glasses
Laura McQuarrie — July 9, 2016 — Art & Design
References: treatstock & 3dprint
Treatstock is a unique 3D printing marketplace that sets itself apart by allowing consumers to preview models in color using a pair of 3D glasses.
Consumers are able to view potential 3D printing projects in three modes: a default view, a metallic view or check out the model with augmented reality while wearing 3D glasses. These different modes give makers a better understanding of color, surface texture and dimension, giving them much more visual information than a two-dimensional image on a digital screen could possibly supply.
Several 3D printing services offer interactive 360-degree renderings of an object on a file's download page, but few offer to immerse prospective buyers with innovative 3D viewing features such as this one.
Consumers are able to view potential 3D printing projects in three modes: a default view, a metallic view or check out the model with augmented reality while wearing 3D glasses. These different modes give makers a better understanding of color, surface texture and dimension, giving them much more visual information than a two-dimensional image on a digital screen could possibly supply.
Several 3D printing services offer interactive 360-degree renderings of an object on a file's download page, but few offer to immerse prospective buyers with innovative 3D viewing features such as this one.
Trend Themes
1. 3D Preview Glasses - The trend of using 3D glasses to preview 3D models online before printing provides an opportunity for innovative glasses and VR technology companies for applications in other industries.
2. Interactive 3D Models - The trend of offering interactive 3D models gives 3D printing marketplaces more opportunities to attract and retain customers, as well as expand into other related markets like real estate or construction.
3. Realistic 3D Printing Preview - The trend of providing a more realistic 3D printing preview to customers with augmented reality and color options offers a disruptive innovation opportunity for software companies to improve visualization tools for other industries, such as advertising or e-commerce.
Industry Implications
1. 3D Printing Services - The 3D printing service industry can better engage and retain customers by providing more interactive and visual models, using technologies like augmented reality and 3D glasses.
2. Glasses and VR Technology - The glasses and VR technology industry has an opportunity to develop and expand on 3D glasses for use in viewing 3D models and expand the applications into other markets, such as gaming, education and medical fields.
3. Visualization and Advertising - The visualization and advertising industry can take advantage of the realistic 3D printing preview to improve product design, marketing, and sales of physical products by offering them to customers with previews of its realistic look in various environments.
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