Airbnb's 'Pineapple' Aims to Inspire New and Seasoned Adventurers
Laura McQuarrie — November 19, 2014 — Marketing
References: airbnb.sg & designtaxi
There are a lot of travel magazines out there, but what makes this particular publication interesting is that it comes from the accommodation rental site Airbnb.
The print version of 'Pineapple' will be ad-free and issued quarterly, dedicated to sharing the emotional and practical sides of travel with neighborhood and city guides and traveler stories to foster community and connections. Pineapple will cover the usual travel-related subjects like culture, food and art in order to paint a better picture of Airbnb hosts and users around the world. Each issue will be devoted to just three cities—up first are a spotlight on major world cities like London, Seoul and San Francisco. Pineapple will be distributed to Airbnb hosts all over the world and will also be available in book and magazine shops in North America and Europe.
The print version of 'Pineapple' will be ad-free and issued quarterly, dedicated to sharing the emotional and practical sides of travel with neighborhood and city guides and traveler stories to foster community and connections. Pineapple will cover the usual travel-related subjects like culture, food and art in order to paint a better picture of Airbnb hosts and users around the world. Each issue will be devoted to just three cities—up first are a spotlight on major world cities like London, Seoul and San Francisco. Pineapple will be distributed to Airbnb hosts all over the world and will also be available in book and magazine shops in North America and Europe.
Trend Themes
1. Community-focused Travel Magazines - Opportunity for startups to create their own community-focused travel magazines to attract like-minded travelers.
2. Localized City Guides - Opportunity to offer personalized and localized city guides in the form of print or digital magazines for travelers.
3. Ad-free Travel Magazines - Opportunity for businesses to create ad-free travel magazines, providing impartial insights and information to readers.
Industry Implications
1. Hospitality - Hotels can create their own localized travel magazines to attract guests, providing insider knowledge about the local area.
2. Tourism - Tourism boards can offer customized travel guides showcasing their region's unique offerings in the form of print or digital magazines to attract more visitors.
3. Publishing - Publishing companies specializing in travel can create ad-free magazines or e-books featuring insider information about different cities to attract subscribers.
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