Volkswagen's Instant Off-Road Kit Boasts an Artisanal Aesthetic
Jana Pijak — March 23, 2015 — Marketing
References: thedieline
Dubai-based creative agency Soho Square designed this simulated travel kit for their client Volkswagen. The Instant Off-Road Kit is unlike most promotional materials and encourages one to get outdoors without having to be outside.
Recognizing that many don't actually take their off-road vehicle off-roading, Soho Square encourages owners of this kit to experience the outdoors wherever they are, even if for just a few minutes.
Volkswagen is no stranger to innovative marketing and is recognized for a myriad of memorable ad campaigns. This faux travel kit comes in a blue tin box and is is equipped with essentials that boast an artisanal aesthetic. In addition to novelty items like spray-on mud, tan in a can and fake blood, the kit is also equipped with bandaids, fake grass and even fake bugs to add authenticity to one's simulated outdoor experience.
Recognizing that many don't actually take their off-road vehicle off-roading, Soho Square encourages owners of this kit to experience the outdoors wherever they are, even if for just a few minutes.
Volkswagen is no stranger to innovative marketing and is recognized for a myriad of memorable ad campaigns. This faux travel kit comes in a blue tin box and is is equipped with essentials that boast an artisanal aesthetic. In addition to novelty items like spray-on mud, tan in a can and fake blood, the kit is also equipped with bandaids, fake grass and even fake bugs to add authenticity to one's simulated outdoor experience.
Trend Themes
1. Simulated Travel - There is a growing trend of creating simulated travel experiences for people who may not have the time or ability to travel.
2. Artisanal Aesthetic - The use of artisanal aesthetics in promotional materials is becoming a popular trend, as it adds a unique and premium feel to products.
3. Innovative Marketing - Companies like Volkswagen are pushing the boundaries of traditional marketing by creating unique and memorable promotional campaigns.
Industry Implications
1. Creative Agencies - Creative agencies, like Soho Square, are finding opportunities in designing simulated travel kits and other innovative promotional materials.
2. Automotive Industry - The automotive industry, including companies like Volkswagen, can explore the potential for creating unique marketing campaigns to appeal to a wider audience.
3. Outdoor Recreation - The trend of simulated travel kits presents an opportunity for the outdoor recreation industry to offer experiences that cater to individuals who may not have access to outdoor environments.
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